Senior Manager | Paid Advertising

ZEN Rooms

  • Makati, Philippines
    Makati, Metro Manila, Philippines
    Metro Manila
  • 70,000.00 - 90,000.00 PHP / monthPHP70,000.0090,000.0070,000.00MONTH
  • Full time
Recruiter was hiring 2 days ago

Job Description

Come Change the Travel Sector!

ZEN Rooms, one of the fastest-growing startups in Southeast Asia, is searching for a Head /Senior Manager, Performance Marketing to lead customer acquisition across ZEN portfolio brands in SEA

About the Role

The Head /Senior Manager, Performance Marketing would be responsible for shaping, driving, and scaling paid customer acquisition for ZEN.

In this role, you'll help strategies and manage the day-to-day operations of our performance marketing channels to creatively and efficiently drive customer acquisition and profitability with a specific focus on acquisition channels spanning Search, Social, Meta Search, and Affiliates. You'll own testing roadmaps for creative and conversion optimization as well as new channel launches.

Key Responsibilities:

  • Develop, own, and execute customer acquisition strategy in line with Business Plan.
  • Manage performance marketing campaigns in the Philippines and other SEA markets across Search, Social, Affiliates, and Meta Search.
  • Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives
  • Collaborate with the Engineering and Analytics teams to design and build data systems that improve attribution, the efficiency of marketing spend and overall customer lifetime value

Minimum Qualifications

Academic/ Work Background

  • 5 - 7 years of digital marketing experience with a focus on customer acquisition, experimentation, and conversation rate optimization


  • An enthusiastic and innovative approach to acquisition with the ability to communicate results, key learnings, and areas of opportunity.
  • Demonstrated ability to develop new advertising and campaign strategies that are sustainable in the long term plan
  • Integrity, energy, and an adaptive personality in a fast-paced start-up


  • Strong analytical background with a bias for developing data-driven solutions.
  • Expert with a various business tools such as Hotjar, PowerBI, Dynamic Field, etc
  • Mastery in the use of marketing tools such as Google AdWords, Google Analytics, Facebook, SEM, etc. (certifications preferred).

Perks and Benefits

  • Flexitime Flexitime
  • Work from Home Work from Home
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Medical / Health Insurance Medical / Health Insurance
  • Employee Discounts Employee Discounts
  • Free Lunch or Snacks Free Lunch or Snacks

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Makati, Metro Manila, Philippines
Hospitality and Tourism
1 opening

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About ZEN Rooms

ZEN Group – improving the Southeast Asian hotel industry and democratising travel. We are an operating system for Southeast Asian budget & mid range hotels. We allow our hotel clients to be more productive and competitive: increase revenue, optimize cost base and increase guest trust & satisfaction. Through technological and operational solutions, we address the deep, widespread inefficiencies in the Southeast Asian budget & mid range hospitality sector. By helping Southeast Asian hotels operate more efficiently: better value-for-money and safer, ZEN contributes daily to democratizing travel in Southeast Asia. Millions of travelers looking for the best value-for-money stay at ZEN franchised or operated properties each year. ZEN Group is backed by the #1 Korean travel group Yanolja (funded by and a leading group of institutional technology investors including Rocket Internet (behind Lazada, FoodPanda, etc). Who are our clients? ZEN is trusted by thousands of hotel owners throughout Southeast Asia looking to increase the long-term value of their property. Our clients are budget & mid range hotel/property owners looking to increase the productivity/ performance of their asset and gain a competitive advantage vs. their competitors. ZEN’s customer traveler base are local and regional young travelers (millenials, young families, young business travelers) looking for the best affordable rooms in Southeast Asia. ZEN Rooms can be booked on and all leading Travel Agencies worldwide. How do we work? Our hotel chain: ZEN Franchises and ZEN Operated accommodation ZEN is already the #1 hotel chain by room count in the Philippines and top 3 in Southeast Asia. ZEN is one of the fastest growing and is the best rated budget chain since 2017 on ZEN's chain comprises hundreds of self-operated and franchised properties, all leading value-for-money in their neighborhood: - Budget (launched since 2015): ZEN Rooms - Budget + (launched since 2017): ZEN Premium; ZEN Homes New brands to be launched: ultra budget; mid range. ZEN Hospitality Solutions Providing the ZEN Operating System to hotel owners and managers throughout Southeast Asia. As a hotel operator and franchisor ourselves, we understand first hand the complexities of revenue production, reducing cost bases, optimizing operations and the daily complexities of running a competitive hotel. We provide a range of targeted technological and operational solutions to help hotel owners perform better, with less effort and increase the long-term value of their property. THE ZEN TRIBE We are a team of over 500 superstars constantly trying to better the hospitality industry. Our team is composed of resourceful and creative individuals from the best universities around the world. We are a modern global team, coming from over 15 countries. Our offices are located in the Philippines, Indonesia, Malaysia, Thailand, and Singapore. Each member of our team is constantly challenged to grow and take on responsibilities while being guided by great mentors. This is why career progression in the company is rapid for individuals, disregarding age, who are dynamic, proactive, and ambitious. We have created a very collaborative working environment where every individual is empowered to make a difference, regardless of hierarchy. Become part of a tribe that loves the hospitality industry, that cares about each other, and that changes the travelling experience of ZEN’s ever growing customer base JOIN US TODAY! Check us out at
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