YOYO Holdings is a Singapore-based company which offers several reward platforms in South East Asia. Our vision is to provide the free Internet to next billion users. We currently operate in the Philippines, Indonesia and Thailand and will expand soon in other countries. Our reward engine incentivizes consumers by sending out airtime to their mobile phones. We are a VC-backed startup which raised 1.5M USD fund in total. We won Echelon 2014 Satellite in Philippines and were chosen Top10 Promising Startups in Echelon 2014. We also won 2nd prize Infinity Venture Summit which is the most notable pitch contest in Japan. http://techcrunch.com/2014/05/22/yoyo-holdings/ http://e27.co/yoyo-holdings-rewards-its-users-with-candy-serious/ http://thebridge.jp/en/2014/12/ivs-launchpad-2014-fall One of our services is Candy (http://can-dy.ph), a web platform where our members can perform different marketing actions (surveys, app installs, web signup, Facebook Likes). We run this service in the Philippines, Indonesia and Thailand and now Candy is the largest reward web site in SEA which reached 600,000 members. Another is PopSlide (http://popslide.me), a lock screen mobile app which was released very recently. It is a fabulous app to discover favorite mobile apps, brands, coupons and raffles. The more you slide the lock screen of your phone, the more you get rewarded. Now 200,000 people are earning points to get free load everyday. Why We Are Doing The past decade has seen a meteoric rise in emerging markets within developing nations across the globe – this is often termed, the “next billion”. Corporations worldwide are scrambling to enter these markets, only to find that consumer behavior is always at flux and highly unpredictable. There is an inherent need to connect with potential customers, and yet, the traditional challenges of doing commerce in developing nations remain in front of them. We see the missing piece of the puzzle to be mobile technology. Mobile phones have seen an unprecedented penetration amongst the population in developing nations. As a result, roughly 96% of the world’s population, equivalent to 6.8 billion users, are now connected via mobile technology. In developing countries, mobile usage is characterized by the prevalence of prepaid airtime and text messaging. As its burden on household income grows, the value of purchased airtime (or “loads”) is approaching that of cash money. We see mobile airtime as an opportunity to economically empower such users. The fact is that the majority of the markets in developing nations remain underserved. As people’s disposable incomes rise, the choice of newer and better products generally escape them. One important reason new entrants find it hard to penetrate the market is that traditional advertising channels, such as billboards and media spots, are dominated by existing players. We believe that SMS-based ads using mobile airtime rewards provide a new, untapped channel to influence consumers. It does this by redirecting the money spent on advertising to those who may actually buy the product. We also believe in being present in the markets where our clients have decided to launch campaigns. This way, by building a base of opt-in users and through surveys and directed campaigns, we gain insights on cultural and social influencers. We practice where the action is.