Yellow Cab was initially inspired by the New York concept, and our brand's identity radiates the passion and energy of this cosmopolitan icon. We strive to make Yellow Cab an experience for all the senses. SIGHT We have a highly recognizable logo, designed like the yellow and black license plates of New York cabs. The checkerboard theme continues in our stores, where customers are greeted by retro-industrial interiors. They find themselves virtually transported to sleek New York lofts with our high ceilings, exposed piping, chrome ducts, and concrete walls. SMELL We have an open, compact kitchen, so the aroma of fresh dough and delicious toppings baking in our ovens drift easily onto our dining areas. For customers who opt for delivery of their orders, the same fresh and mouthwatering scent spills out almost as soon as they open the box. TASTE We built our brand on nothing less than the best quality, and this is most evident in the excellent taste of all our products. While we have expanded the variants of our pizza and pasta offerings, they are all consistent in terms of freshness, excellent flavor, and generous toppings. TOUCH Besides the joy of picking up and savoring every hefty slice of our pizza, many other innovations enhance the dining experience for our customers. Pizza slices they can roll, solo pieces they can fold, fresh greens they can drizzle as toppings... We are cooking up even more choices to place their fingertips. HEARING Our store crew members are friendly and attentive, always ready to listen to our customers' requests and feedback. Elsewhere around the city, the hum and roar of our Vespa delivery scooters likewise convey our message of excellent tasting pizza and pasta, supplied promptly for our customers' enjoyment.