Iconic Dealership, Inc. (IDI), a wholly-owned subsidiary of Ayala Automotive Holdings Corporation (AAHC) the automotive arm of the Ayala Group of Companies, is an authorized dealer of Volkswagen passenger cars in the Philippines.
In February 2014, IDI officially opened its flagship showroom -- Volkswagen BGC. It is situated at the heart of the metro’s rising commercial business district – Bonifacio Global City. The more than 6,000 square meter constructed floor area offers enough space to showcase eighteen vehicles and boasts of using the latest Volkswagen Interactive Showroom application. This unique platform was developed by Linked Tech Solutions of Hong Kong and debuted at Volkswagen HK Showroom in November 2013. This makes Volkswagen BGC the second in the world to offer these technologies, and the most innovative and digitalized showroom in the country.
Aside from its flagship showroom, IDI has also inaugurated its Service Center in 2014. Volkswagen Greenfield Service Center, the 2,200 sqm facility located along Sheridan Street in Mandaluyong, offers a relaxing atmosphere for clients who wish to have their vehicles checked. The service center features advanced diagnostic tools, genuine Volkswagen parts, fifteen work bays and hands-on VW Certified Technicians that offer only the highest level of expertise and quality.
In September 2014, IDI formally opened its doors to cater the market in the southern regions of the country when it inaugurated its second showroom – Volkswagen Cebu. It is conveniently located along A. Soriano Ave, North Reclamation Area, Cebu City. With facilities like Volkswagen – BGC Showroom, Volkswagen Cebu showcases a maximum of eight cars still with the latest Volkswagen Interactive Showroom application. Volkswagen Cebu is also equipped with its own Service Center with nine work bays featuring the advanced diagnostic tools, and genuine Volkswagen parts and accessories. Volkswagen Cebu is indeed built to extend Volkswagen’s reach to the rest of the country.