- Manage social media accounts, including content creation and scheduling, community
engagement, and monitoring online conversations related to the brand.
- Assist in email marketing campaigns, including list segmentation, A/B testing, and
- Create engaging and persuasive marketing content, such as blog posts, newsletters, social
media posts, flyers, brochures, and other promotional materials.
- Ensure consistency in brand messaging and visual identity across all marketing materials and
- Assist in monitoring and managing online brand reputation and customer reviews.
Marketing Campaign Execution:
- Assist in the planning and execution of marketing campaigns across various channels, such
as social media, email, content marketing, and advertising.
- Collaborate to develop marketing materials, including graphics, videos, and written content,
adhering to the brand guidelines.
- Support the planning and execution of marketing events, trade shows, and conferences to
promote the company's products and services.
- Coordinate logistics, vendor management, and post-event follow-up activities.
- Provide technical support during online events and webinars.
Lead Generation and Nurturing:
- Assist the marketing team in developing lead generation strategies and tactics.
- Assist in implementing lead nurturing campaigns to convert prospects into customers through
targeted content and communication.
CRM and Database Management:
- Maintain and update customer databases and CRM systems with accurate and relevant
- Utilize CRM data to track customer interactions and assist in identifying upsell and cross-sell
Market Research and Analysis:
- Conduct market research to identify industry trends, competitor activities, and customer
preferences to inform marketing strategies.
- Analyze marketing performance data, such as audience growth rate, website traffic,
conversion rates, and campaign ROI, and provide insights for continuous improvement.
- Assist in monitoring and tracking social media budgets for various initiatives, ensuring
spending remains within allocated limits.
- Graduated with a 4-year degree course in College (Bachelor’s degree in marketing, business, or a related field will be an advantage)
- Experience with developing marketing plans and campaigns, including social media marketing campaigns
- Previous experience in marketing or related fields is preferred but not
mandatory for entry-level positions.
Skills and Competencies:
- Strong written and verbal communication skills.
- Proficiency in digital marketing tools and platforms, such as social media management, email marketing, and analytics.
- Creativity and ability to think outside the box to develop innovative marketing ideas.
- Detail-oriented, with excellent organizational and time management skills.
- Strong team player with the ability to collaborate effectively with cross-functional teams.
- Familiarity with CRM systems and customer databases is a plus.
About Unicapital Group
Unicapital, Inc. is a duly licensed, full-service investment house that aims to provide the widest array of efficient finance and investment banking-related product lines. With the support of its two subsidiaries, Unicapital Finance and Investments, Inc. and Unicapital Securities, Inc., it aims to be the leading independent financial services provider by 2015.
The company has a broad range of investment banking services to cater to its clients' needs. Institutions of all sizes from different industries can take advantage of Unicapital's expertise in managing equity capitals.
Unicapital Finance and Investments, Inc. is a duly registered finance company that provides credit to emerging small and medium sized corporations. It also provides salary loans and personal loans to retail clients.
Unicapital Securities, Inc. is a leading full service securities brokerage registered with the Philippines Securities and Exchange Commission and a member of the Philippine Stock Exchange. It was established for the primary purpose of selling and dealing of Philippine equity securities. The company is an active member of the Philippine Association of Securities Brokers and Dealers.