Supervalue, Inc.

BRIEF DESCRIPTION

Supervalue, Inc. is an affiliate of SM Retail and operator of SM Supermarket which opened its first branch in 1985 at Makati. As of December 02, 2016, there are 48 branches nationwide.

The company has one Central warehouse at Asinan Parañaque, plus two satellite regional warehouses located in Iloilo and Cebu.

Today, SM Supermarket chain is one of the Top 100 Corporations in terms of size and sales volume.

BRIEF DESCRIPTION OF PRODUCTS AND SERVICES

SM Supermarket is a chain of stores located inside SM Malls. It has expanded to 48 branches nationwide, becoming the most dominant player in the Food Retail Industry. It offers a pleasant and convenient shopping experience, boasting a wide range of fresh produce, meat, poultry and seafood. These are delivered daily and sourced directly from the growers, integrators and processors.

SM Supermarket hosts an extensive line of food and houseware products, with up to 30,000 stock keeping units at hand. Moreover, all stores provide standard “over the top” services such as ice cream scooping bars, snack kiosks, Chinese delicatessens, sweets shops, wines and liquor shops, photo shops, pharmacy, and bakeshop. Some shops may even offer furniture, family apparel, shoes, exercise machines, gift shops, books, juicy roasted chicken and home center. Furthermore, to make it a “One-Stop-Shop” experience, it has counters for bills payment and foreign remittance.

SM Supermarket is best known for giving its customers “value for money” with their everyday “YELLOW TAG” discount offerings; and its high quality and low-priced products under the “SM BONUS” house brand.

OUR VISION

To be the preferred stores for our customers, delivering exceptional value, continuous innovation and great customer service.

Our MISSION

We will deliver a wide assortment of affordable and aspirational products and services to all our customers, while building strong relationships with our employees, suppliers and partners in the communities we serve.

CORPORATE OBJECTIVES

• Maintain our leadership in the marketplace.

• Maintain our recognition as an authority in the retail field.

• Grow through aggressive consumer marketing and sound diversification.

• Be on the forefront of retail technology.

OUR PURPOSE

SM Supermarket is committed to service our customers. And to remind everybody of its thrust, employees do chants in the stores.

“AT YOUR SERVICE!”

OUR PROMISE

Behind that purpose are the company’s promises to our customers:

• Great Staff
• Fast Service
• Fresh Quality Products
• Pleasant Shopping Experience

CORE VALUES

Our goal to attain SM’s Vision & Mission is reinforced through our core values:

• Customer First
• Integrity
• Innovation
• Teamwork
• Driving results
• Community Responsibility