StraightArrow Corporation
StraightArrow Corporation

Marketing Operations Specialist  

StraightArrow Corporation

  • Pasig, Philippines
    5F, Silvercity Annex 1, Frontera Verde, Pasig, Metro Manila, Philippines
    Metro Manila
  • Full timeFULL_TIME

Posted 16 days ago and deadline of application is on 1 Jul

Recruiter was hiring 2 days ago


Job Description


This role will be responsible for the organization, management, and optimization of digital assets within the client organization's library, focusing on leveraging Adobe Experience Manager (AEM) to streamline asset workflows and enhance the user experience. This position requires a detail-oriented individual with a strong understanding of digital asset management best practices, metadata standards, and proficiency in AEM. The specialist will collaborate with cross-functional teams to ensure efficient access to digital assets and support the organization's marketing, branding, and content creation efforts. Success in this role requires a focus on integrating asset logic into all marketing processes and brand experience touchpoints. Additionally, this role will manage the execution of marketing activities across various B2B marketing platforms and processes to support marketing teams in achieving business goals.

Role & Responsibilities:

  • Work closely with cross-functional team members to develop new ways to create content asset protocols and processes that enhance brand experience.
  • Develop and maintain a comprehensive digital asset management strategy, including taxonomy development, metadata schema creation, and asset lifecycle management.
  • Organize digital assets within AEM according to established taxonomy and metadata standards, ensuring assets are easily searchable and accessible to authorized users.
  • Collaborate with stakeholders to understand asset usage requirements and develop workflows to support asset creation, ingestion, approval, and distribution processes.
  • Train internal users on best practices for asset management within AEM, including proper metadata tagging, version control, and asset reuse.
  • Monitor asset usage metrics and analytics to assess the effectiveness of asset management strategies and identify opportunities for optimization.
  • Work closely with cross-functional teams to integrate AEM with other systems and tools, such as content management systems, digital asset repositories, and marketing automation platforms.
  • Stay informed about industry trends and emerging technologies related to digital asset management, AEM, and related tools, providing recommendations for continuous improvement.
  • Serve as a subject matter expert on digital asset management best practices, providing guidance and support to internal stakeholders as needed. Establish and monitor key performance indicators (KPIs) to assess the performance of creative and marketing channels. Provide regular reports and insights to senior management.
  • Perform operational execution across a variety of marketing platforms and processes to support marketing teams in delivering business goals.

Minimum Qualifications

Job Requirements:

  • 2 - 5 years of relevant work experience or education in fields of Marketing, Information Technology, Engineering, or related fields.
  • Proven experience in managing digital assets using Adobe Experience Manager (AEM).
  • Strong understanding of digital asset management principles, metadata standards, and best practices.
  • Excellent organizational skills and attention to detail.
  • Ability to collaborate effectively with cross-functional teams.
  • Proficient in data analysis and metrics to drive decisions.
  • Strong communication and training skills to collaborate with a cross-functional team and to liaise with international clients.
  • Knowledge of integrating various digital tools and platforms.
  • Amenable to work following the US Shift (8PM-5AM PHT) on a hybrid work set-up
  • Has a stable internet connection of at least 25 mbps

Perks and Benefits

  • Special Leave Benefits for WomenSpecial Leave Benefits for Women
  • Free Lunch or SnacksFree Lunch or Snacks
  • Life InsuranceLife Insurance
  • Medical / Health InsuranceMedical / Health Insurance
  • Paid Sick LeavePaid Sick Leave
  • Paid Bereavement/Family LeavePaid Bereavement/Family Leave
  • Paid HolidaysPaid Holidays
  • Paid Vacation LeavePaid Vacation Leave
  • Maternity & Paternity LeaveMaternity & Paternity Leave
  • Medical, Prescription, Dental, or Vision PlansMedical, Prescription, Dental, or Vision Plans

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
5F, Silvercity Annex 1, Frontera Verde, Pasig, Metro Manila, Philippines
Creative Process Outsourcing
1 opening

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About StraightArrow Corporation

StraightArrow Corporation is a creative process outsourcing company that supports creative and advertising agencies, marketing teams, and business owners by providing a repertoire of outsourced creative services to implement their marketing campaigns.
Our primary clients are located in the US, UK, and Australia and enlist our services to execute and refine marketing processes, allowing them to focus on developing strategies and fulfilling core functions. We provide industry experience and insight, technical expertise, and, as a Google and HubSpot partner agency, technological support.
Our in-house team of graphic designers, web developers, communication specialists, market researchers and analysts are backed up by a roster of over a thousand creatives from different fields.
Our Services: Graphic Design, Social Media Management, Website & Application Development, Content Marketing, Search Engine Optimization, Inbound Marketing, Business Analytics and Project Management.
StraightArrow Corporation's core service is to provide creative talent to support our clients. Our people are a happy mix of designers, copywriters, graphic designers, developers, analysts and marketers of other disciplines—all driven to deliver exceptional results through diligent, upstanding work.
We envision ourselves as becoming one of the most admired companies in the Philippines: a pioneer in offshore creative services and a leader in the outsourcing industry.
If you love innovation and hate mediocrity, if you wish to test and hone your skills, then come and challenge your limits with us—we’d be happy to have you.
Our Benefits: Monthly Pamper Benefit, Free Breakfast, Perfect Attendance Awards, Outpatient Reimbursement, Free Shuttle Service, Paid Holidays, Paid Vacation Leave, Paid Sick Leave, Maternity & Paternity Leave, Special Leave Benefits for Women and Life Insurance, Meal Allowance, Transportation Allowance, Medical / Health Insurance, 13th Month Pay, Night Differential, Birthday GCs

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