Marketing Operations Specialist  

Overview:

This role will be responsible for the organization, management, and optimization of digital assets within the client organization's library, focusing on leveraging Adobe Experience Manager (AEM) to streamline asset workflows and enhance the user experience. This position requires a detail-oriented individual with a strong understanding of digital asset management best practices, metadata standards, and proficiency in AEM. The specialist will collaborate with cross-functional teams to ensure efficient access to digital assets and support the organization's marketing, branding, and content creation efforts. Success in this role requires a focus on integrating asset logic into all marketing processes and brand experience touchpoints. Additionally, this role will manage the execution of marketing activities across various B2B marketing platforms and processes to support marketing teams in achieving business goals.

Role & Responsibilities:

• Work closely with cross-functional team members to develop new ways to create content asset protocols and processes that enhance brand experience.
• Develop and maintain a comprehensive digital asset management strategy, including taxonomy development, metadata schema creation, and asset lifecycle management.
• Organize digital assets within AEM according to established taxonomy and metadata standards, ensuring assets are easily searchable and accessible to authorized users.
• Collaborate with stakeholders to understand asset usage requirements and develop workflows to support asset creation, ingestion, approval, and distribution processes.
• Train internal users on best practices for asset management within AEM, including proper metadata tagging, version control, and asset reuse.
• Monitor asset usage metrics and analytics to assess the effectiveness of asset management strategies and identify opportunities for optimization.
• Work closely with cross-functional teams to integrate AEM with other systems and tools, such as content management systems, digital asset repositories, and marketing automation platforms.
• Stay informed about industry trends and emerging technologies related to digital asset management, AEM, and related tools, providing recommendations for continuous improvement.
• Serve as a subject matter expert on digital asset management best practices, providing guidance and support to internal stakeholders as needed. Establish and monitor key performance indicators (KPIs) to assess the performance of creative and marketing channels. Provide regular reports and insights to senior management.
• Perform operational execution across a variety of marketing platforms and processes to support marketing teams in delivering business goals.

Job Requirements:

• 2 - 5 years of relevant work experience or education in fields of Marketing, Information Technology, Engineering, or related fields.
• Proven experience in managing digital assets using Adobe Experience Manager (AEM).
• Strong understanding of digital asset management principles, metadata standards, and best practices.
• Excellent organizational skills and attention to detail.
• Ability to collaborate effectively with cross-functional teams.
• Proficient in data analysis and metrics to drive decisions.
• Strong communication and training skills to collaborate with a cross-functional team and to liaise with international clients.
• Knowledge of integrating various digital tools and platforms.
• Amenable to work following the US Shift (8PM-5AM PHT) on a hybrid work set-up
• Has a stable internet connection of at least 25 mbps