SM Development Corporation

Every single day, SM touches the lives of millions of people through its stores, its malls and its banks. Now too, Filipinos can live in style, comfort and convenience in SM Residences, under the banner of SM Development Corporation (SMDC). SMDC has honed its business model anchored on giving its target market a view of life they could only aspire for before: affordable five-star living via SM Residences. This was enhanced by a location – driven strategy that enlarged its franchise to include more prime locations made accessible to a broader market base. True to its tagline, "five-star homes in prime locations now affordable," SM Residences offers a roster of residential condominium developments for the middle-income market. At the same time, SM Residences continued to create physical linkages to SM customer touchpoints, the SM Supermalls and SM Supermarkets, thus offering its customers not only a home but a community. All these strategies allowed SM Residences to differentiate itself from the competition, giving SMDC a well defined product and image positioning. Indeed, over the last five decades, SM has created a world all its own, one that breathes life and growth into empty spaces, builds thriving communities where there once was none, and cares for people and places with its warm smiles and friendly faces. SM knows that your world is our world – it’s the SM World.