Digital Marketing Specialist  

• Develop and Execute Digital Marketing Strategies

-Develop comprehensive digital marketing strategies to increase brand awareness, generate leads, and drive sales.
-Create and execute digital marketing campaigns across various channels, including email, search engine marketing (SEM), display advertising, and media buying.

• Content Creation and Management

-Create engaging and relevant content for digital marketing campaigns, including blog posts, email newsletters, and website content.
-Manage content calendars and ensure content is delivered on time and aligns with marketing objectives.

• SEO and SEM Optimization

-Optimize website content and landing pages for search engines to improve organic search rankings and drive traffic.
-Manage pay-per-click (PPC) advertising campaigns to increase visibility and drive targeted traffic.

• Media Buying and Facebook Ads

-Develop and implement media buying strategies to reach our target audience effectively.
-Manage Facebook advertising campaigns, including audience targeting, ad creation, and budget optimization.

• Email Marketing

-Create and execute email marketing campaigns to nurture leads and retain customers.
-Segment email lists based on audience demographics and behavior to deliver targeted content.

• Analytics and Reporting

-Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics and social media analytics platforms.
-Provide regular reports on key metrics and insights to stakeholders, and make data-driven recommendations for optimization.

-Bachelor's degree in Marketing, Communications, or related field.
-Proven experience in digital marketing, with a focus on B2B marketing.
-Strong understanding of digital marketing channels, including SEO, SEM, email marketing, and content marketing.
-Expertise in media buying or Facebook ads.
-Experience with digital marketing tools and platforms, such as Google Analytics, Google AdWords, and Facebook Ads Manager.
Strategic thinker with the ability to develop and execute effective marketing strategies.
-Analytical mindset with the ability to interpret data and make data-driven decisions.
-Excellent written and verbal communication skills.
-Ability to work independently and as part of a team in a fast-paced environment.