Royal Star Appliance Marketing Inc.

ROYAL STAR APPLIANCE MARKETING INC. From very humble beginnings, Royal Star grew by leaps and bound into a full- service appliance retail company that it is today. The first store was established by Angelito and Ningning Lazaro in 1975 with a handful of small items and a couple of appliances. Royal Star since then grew into 69 branches network it is today. Driven by desire to make electronic and home appliances available in Southern Tagalog families, Royal Star was developed based on a very strong customer-orientation and one-on -one personal selling. This has made Royal Star the largest appliance retail chain in Southern Tagalog, dominating the markets in Cavite, Laguna, Batangas, Quezon and expanded towards Rizal, Manila, and Mindoro Area. In the recent years, Royal Star has also ventured into expanding the product categories it offers with the inclusion of furniture, motorcycles and computer products. CORE VALUES AND BELIEFS: We value above all our ability to serve our customers. We are committed to the highest standard of ethics and integrity. We are responsible to our customers to our employees and other associates, and our interactions with them must reflect the high standard we profess. We are committed to sell quality appliances and other household needs to satisfy and delight our customers. Since our future as a company rests squarely on the integrity, knowledge, imagination, skills, teamwork and commitment of our employees we value these qualities most highly. With God as our provider, it is possible for us to reap and savor the prosperity that will redound to the mutual benefit of its stockholders and associates.