Brand Manager
PTC Commercial Corporation
- Manila, Philippines2150 Velasquez St, Tondo, Manila, Metro Manila, PhilippinesManilaMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
The Brand Manager is responsible for the following:
- Plan, develop, and direct marketing efforts for a particular brand or a product.
- Conceptualize strategic initiatives.
- Implement details of a campaign.
- Manage external marketing partners such as advertising agencies, digital marketing firms, and production companies.
- Take the lead in the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
- Get involved in the development of the company’s long term plans that identify new business opportunities, markets, and partners.
- Participate in brand strategy discussions and collaborate with the creative team including product developers, researchers, marketing personnel and creative agencies.
- To ensure strategic objectives are met.
- To make sure their company brand values and images are followed.
- Prepare regular reports outlining the brands performance, cost, and price parameters of products, as well as analyzing the brand’s potential profitability.
- Monitor and analyze business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
Minimum Qualifications
- Preferably a graduate of a Marketing course or a four-year business course.
- With relevant work experience gained from reputable companies in the food or fast-moving consumer goods (FMCG) industry.
- Excellent communication skills both written and verbal.
- Strong analytical and planning skills.
- Good presentation skills.
- Excellent problem-solving skills.
- Energetic, passionate, and enthusiastic about his/her product specialty.
- Possess a good instinctive feeling about future product concepts.
- Organized, methodical, and systematic.
- Understands the various marketing sub-discipline:
- Market research
- Communications
- Digital marketing
- Event marketing
- Public relations
- Ability to perform under pressure and/or opposition.
- Ability to stay calm and level-headed in the face of pressure, time constraints and opposition to ideas, changes in plans, schedules or directions, and group pressures.
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- 2150 Velasquez St, Tondo, Manila, Metro Manila, Philippines
- Industry
- Food / Beverages
- Vacancy
- 1 opening
About PTC Commercial Corporation
The company has evolved into one of the leading distributors of Dry, Chilled, and Frozen imported food items. PTC Commercial Corporation and ESV International Corporation continue to provide top quality products and services to its numerous satisfied customers.
We are the leading food solutions provider in the Philippines. Our high quality products, in–depth industry expertise and reliable services make us preferred supplier by our clientele across all trade channels.
We have professional sales and market services with highly efficient manufacturing and distribution processes. Developing and improving ourselves persistently to respond to changing market conditions and clientele needs.