Every brand aims to be always ahead of everyone else. However, each brand has different demands. As a strategy, we use the Non-Linear Approach—a set of evolving processes that allow a brand to connect, converse, and convert. In a changing world, a brand must continue to thrive in conversing with consumers across all touch points. The test of real conversion lies in the ability to turn users into loyal customers. This is where the Non-Linear Approach is built on—drilling down big data into relevant information to deliver the desired results.