Brand Executive | Concept Store

Primer Group of Companies

Is a verified Kalibrr employer

3 openings
Preferred Educational Attainment
Graduated from college
23 days ago
Application deadline
in a month
Recruiter responds
17% of the time
Recruiter last seen
a day ago
Retail Industry
Employment Type
Full time
Office Address
Primer Star Center, 2282 Leon Guinto Street, Malate, Manila 1004 Philippines, Manila, Philippines
Minimum Qualifications:
Graduated from college
  • Graduate of 4 year course preferably Marketing
  • At least with two years experience
  • Strong analytical and planning skills;
  • Good communication and presentation skills;
  • Excellent problem-solving skills;
Job Description

The Brand Executive oversees the performance and manages the merchandising, marketing and operations of assigned brand/s to ensure the attainment of sales and marketing objectives.
Duties and Responsibilities:

  • Formulates business plan for assigned brand/s including but not limited to the sales, marketing, merchandising objectives, programs and budgets.
  • Attends global conferences, product launches, meetings with principals.
  • Leads product selection for season buys and merchandise mix.
  • Monitors and evaluates the sales performance of brand and inventory level to achieve optimum sales to inventory ratio.
  • Corresponds regularly with principals/suppliers on brand concerns including FOBs and MOQs; prepares and submits brand reports and updates as required by principals.
  • Scouts market for viable distribution, monitors performance of doors and recommends appropriate actions on doors.
  • Conceptualizes, implements and evaluates marketing activities to promote brand, product and door awareness.
  • Coordinates with advertising/PR agencies for communication and advertising requirements and monitors the same.
  • Prepares brand presentation materials and conducts brand/product orientation to concerned parties, both internal and external.
  • Conducts trainings for store people including brand and product to help overall performance of staff
  • Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines.
  • Recommends sales programs to further improve sales performance and motivate sales people.
About Primer Group of Companies
Primer Group of Companies is the exclusive licensee, distributor and retailer of various international brands, such as Tumi, Fitflop, World Traveller and Victorinox Luggage, Jansport, The North Face, Columbia Sportswear, Union Inks and York Air-conditioning. We also operate all the Travel Club, Grind, R.O.X, and Bratpack stores nationwide. We are also involved in the area of industrial products and services through the production and distribution of chemical printing products, retail and maintenance of ACMV and HVAC units with after-sales services and creative graphic design and services.

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