Social Media Manager  

Please share a link to your Instagram or Tik Tok!

We are looking for someone who is excited by the opportunity to take the reins and strategically scale our paid social media portfolio (e.g. Facebook, Instagram, TikTok, etc). You will be a thought leader in the social media space and customer experience and work cross-functionally with a group of subject-matter experts to drive business growth. You will need to think big, use data to guide your work, and be comfortable with challenging conventions.

If you enjoy delivering novel marketing strategies, thrive in fast-paced, entrepreneurial environments, and are eager to ideate, execute, and optimize the campaigns that will bring Everyday to the next level, then, we want to hear from you!

Six Month Expectations

• Define, refine, and execute the paid social acquisition and retention strategy for Facebook, Instagram, and other key paid social channels

• Develop hypotheses on when to leverage paid social media channels, build a testing roadmap to prove (or disprove) ideas

• Lead weekly and monthly paid social media reporting with the purpose of sharing best practices and driving enhanced creative outcomes across the organization

• Effectively manage the budget to business goals and financial targets

Assess, refine, and execute a comprehensive content strategy for the brand’s owned social channels, along with measurable channel-by-channel goal setting

Oversee a holistic content calendar and budget for all owned social channels and define necessary cross-functional communication practices

Respond and create solutions to improve customer experience

Effective management and development of social media coordinator

Twelve+ Month Expectations

• Establish The Everyday as a leader in social media; keep the brand at the forefront of what’s innovative in social media by actively testing 2-3 new platforms within a year

• Create the playbook for how to invest in and evaluate performance across paid social (e.g. CAC, in-platform CPA, ROAS, etc)

Qualifications

• BS and/or MS in Business, Marketing, or similar field

• 2+ years of relevant social media and direct-response marketing experience, ideally for a product-focused digital business (e-commerce or direct-to-consumer businesses preferred) or at an agency/marketing service provider

• Prior experience in a start-up or similar environment

• Proficiency working in-platform across Facebook, Instagram and TikTok

• Knowledge of social media, performance marketing, and industry best practices

• You’re a team player who can work both independently and collaboratively

• You are a great storyteller and communicator who can build relationships with a diverse set of stakeholders

• You’re just as comfortable powering through Excel models as you are whipping up white papers or creative presentations

• Highly analytical, solutions-oriented, with a strong attention to detail and ability to work efficiently, prioritize, and manage multiple projects under tight deadlines

• Possess enthusiasm, creativity, an entrepreneurial spirit, and a growth-mindset