Nutri-Asia, Inc.
Nutri-Asia, Inc.

Sr. Brand Manager  

Nutri-Asia, Inc.

 
  • Taguig, Philippines
    Taguig, Metro Manila, Philippines
    Taguig
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired a month ago

2024-01-21T16:00:00+00:00
Job closed.

Job Description

The Brand Manager shall perform the following functions:

  • Drive the growth and profitability of the brand/brands assigned to him/her in accordance with the company’s strategic thrust and objectives.
  • Build the brand’s equity in accordance with portfolio/category strategy
  • Develop the activities in support of the brand’s 3-year agenda

What are the specific duties and responsibilities?

Consumer Insighting

  • Establish market size, value, segments, competitors, shares, and other information required to prepare an effective marketing plan.
  • Review existing consumer research data and/or recommends new research that may be required in marketing plan presentation.
  • Prepare and present brand reviews as required by management.

Operations

  • Monitor evaluate and report market activities relevant to the preparation of an effective marketing plan.
  • Monitor product costs and profitability of the products/brands being handled and makes recommendations for profit improvement to his / her immediate superior
  • Monitor progress of the products/brands against approved objectives and promptly identifies relevant opportunities/problems to his / her immediate superior.
  • Develop and recommends realistic and measurable marketing objectives for the short and long term and specific marketing strategies and programs for his / her brand/product responsibility that will assure achievement of marketing objectives
  • Establishes and recommends advertising/promotions/research budget required to help achieve short and long term objectives.
  • Manages A&P budgets ensuring effective and efficient use of advertising monies.
  • Delivers NPS, GM, TR, SIE, MWB and Workplan
  • Leads the Business Team of managers from the different business functions.
  • Develops people through coaching and training (if applicable)

Integrated Marketing Communication

  • Implements, monitors and controls the implementation of the approved marketing plan in coordination with other departments and external agencies as required by the plan.
  • Develops campaign (IMC) Brief, Market Research Brief, Product & Packaging Brief M I-Tracker proposals

Innovation

  • Leads innovation from development to implementation

Minimum Qualifications

  • At least 3-4 years experience in Brand Marketing Management from a consumer goods company as an Assistant Product Manager to Product Manager (supervisorial) capacity.

  • A multinational experience combined with a Filipino company is an advantage, however, not required.

  • Experience in related disciplines such as CMI /Trade Marketing / Sales are valued, but not required.

  • Bachelor's degree in Marketing, Advertising or any business course

  • With at least cumulative 7 years experience in a brand management role; at least 3-4 years experience in Brand Marketing Management from a consumer goods company as an Assistant Product Manager to Product Manager (supervisorial) capacity.

  • A multinational experience combined with a Filipino company is an advantage, however, not required.

  • Experience in related disciplines such as CMI /Trade Marketing / Sales are valued, but not required

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
Taguig, Metro Manila, Philippines
Industry
Consumer Products/ FMCG
Vacancy
1 opening
Website
https://nutriasia.com/

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About Nutri-Asia, Inc.

Welcome to NutriAsia! We are the Philippine's foremost producer, marketer and distributor of quality sauces and condiments. As the leading player in the local sauces and condiments market, we are known for producing iconic Filipino brands that continue to be part of every Filipino home. Certainly, we are not just about producing the best sauces and catsup that have put Pinoy cuisine on top of the charts. In line with our mission to bring happiness through good food, warmth, and laughter enjoyed together, we are also about building a future for our employees, business partners, and customers - based on "malasakit", excellence, respect, ingenuity and integrity, and teamwork. In NutriAsia, we take great pride in building true Filipino brands that enrich every meal experience. Ang bawat kainan na kasama ang NutriAsia, siguradong Masarap at Masaya!

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