Nielsen’s mission is to help our clients have the most complete understanding of consumers worldwide. Our focus on the consumer provides information and insights that enable clients to make crucial business decisions every day. We focus on two fundamental consumer activities we call Watch and Buy. The former serves media interests, the latter supports manufacturers and retailers. The core of each business is measuring the activity of the world’s consumers. In each area, we also offer a set of analytic services designed to help our clients meet their most important challenges and seize their biggest opportunities. Nielsen supports clients in over 100 countries, providing them with the most comprehensive view of the consumer and markets worldwide. This strong focus on the consumer is based on a 90-year heritage. Our 35,000 employees across the globe focus on creating value for our clients and the global consumers they serve. In the Philippines, Nielsen holds leading market positions in marketing effectiveness, understanding brands, shoppers, customer experience, product innovation, and consumer-packaged goods retail measurement, and audience measurement. Being a part of the global Nielsen team, the Philippine office is able to tap into various solution areas and expertise from the Nielsen network to provide clients global and regional insights to supplement local findings.