Digital Marketing Specialist  

Role Description

This is a full-time remote role for a Digital Marketing Specialist at Netiquette Software. As a Digital Marketing Specialist, you will be responsible for the day-to-day tasks of social media marketing, digital marketing, web analytics, online marketing, and communication activities. This role requires a strong understanding of digital marketing strategies and the ability to drive online engagement.

Job Scope

1. Social Media Management

- Develop and implement social media strategies across various platforms

- Create, schedule, and manage posts and content

- Monitor and engage with audiences on social media channels

- Analyze social media metrics and adjust strategies as needed

- Stay updated with the latest social media trends and tools

2. Digital Marketing Campaigns

- Plan and execute digital marketing campaigns, including email marketing, PPC, and display advertising

- Manage and optimize online advertisements

- Track and report on campaign performance and ROI

- Collaborate with the team to develop creative and effective marketing materials

- Utilize A/B testing to improve campaign effectiveness

3. SEO and SEM

- Conduct keyword research and analysis

- Optimize website content for search engines

- Implement on-page and off-page SEO strategies

- Manage paid search campaigns (Google Ads, Bing Ads)

- Monitor and analyze SEO and SEM performance

4. Web Analytics and Reporting

- Set up and maintain web analytics tools (Google Analytics, etc.)

- Track and analyze website traffic and user behavior

- Generate insights and recommendations based on data analysis

- Produce regular reports on digital marketing performance

- Identify opportunities for improvement and growth

5. Content Creation and Management

- Develop high-quality content for various digital platforms (blogs, social media, website)

- Work with the design team to create visual content (graphics, videos)

- Ensure all content is aligned with the brand's voice and strategy

- Maintain and update the company's website using content management systems

- Manage email marketing campaigns and newsletters

Qualifications

• Social Media Marketing and Digital Marketing skills
• Proficiency in web analytics and online marketing
• Excellent communication skills
• Ability to analyze data and generate insights
• Experience with SEO and SEM
• Knowledge of content management systems
• Experience in graphic design or video editing is a plus
• Bachelor's degree in Marketing or related field