Naturale Labs, Inc. (a subsidiary of Dragon Edge Group) is an entrepreneurial company whose mission is to innovate and challenge established convention in Fast Moving Consumer Goods (FMCG) industry delivering continuous value to our customers. Some of our proud moments from our bubbly and determined team: -Created the category of baby laundry detergent through Cycles in 2006. -Developed Beach Hut from the ground up and is now the only Philippine-born brand to be a major player in the sunblock industry in the country. -Started the baby category of bottle & nipple cleanser in 2007, which we now lead through Cradle. -Started the personal lubricant category in the country through Bliss and Felina. -Setup offices and began operations in Indonesia. We now export to several countries -The only sunblock brand with a bar – Beach Hut Bar, Boracay. You may call us unconventional but we believe that to achieve extraordinary results you must stop doing ordinary things.