Over sixty years of focused energy has brought National Book Store to where it is now: the pinnacle of the bookstore industry in the Philippines. More than that, the National Book Store family takes pride in its role as an institution that supports education and enhances lives by providing the best and widest selection of educational, professional, and social communication products. The values that took Mr. and Mrs. Ramos through adversity -- hard work, shrewd business skills and a strong sense of social responsibility -- remain the driving force for the whole Ramos family, their 2,500 employees in over 160 branches, and will keep National Book Store ahead in the next century. Our purpose is to serve not only the customers but also the employees with tools that enrich their minds and improve their skills to ensure their success. All our efforts are concentrated to serve this purpose. We provide the largest selection of products and services, reaching more customers through our growing branch network, and spreading the love of reading and learning through our advocacy and community campaigns. Our Core Values are: Virtue, Accountability, Leadership, Unity, Entrepreneurial spirit and Service Oriented. Having this MINDSET is key to our success.