Digital Marketing Supervisor (For PPC)  

Mosed Corporation is looking for a Digital Marketing expert specializing in PPC(Pay-Per-Click) who will be tasked to plan, deploy, measure and report web performance and online marketing campaigns across various platforms required by Mosed Corporation and its clients/partners in achieving desired business objectives. Major platforms of execution include web (including Google Analytics, Google Shopping), SEM(PPC), email, social media platforms and display advertising.

Core Responsibilities:

• Plan and execute all digital marketing, including SEM, customer acquisition, remarketing and display advertising campaigns, for platforms including but not limited to; Facebook Ads, Google Ad Network, Instagram, YouTube, ad networks.
• Manage and optimize web traffic and reporting, including google analytics, goals, conversion optimization.
• Measure and report performance of all digital marketing campaigns, and assess against goals and budget (ROI, KPIs. Conversions, CPAs, etc).
• Identify trends and insights, as well as optimize both spend and performance based on the insights.
• Ad creation, copywriting calls-to-actions, including translation management.
• Brainstorm new and creative growth strategies in collaboration with the internal marketing team and clients.
• Perform experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience of online assets.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• SEO meta tags for all web pages, and meta xml for search rankings and search data display, working with developers to implement best practices.
• Ensure products are properly tagged for conversion tracking.

• At least 5 years of relevant experience in the field of Paids Ads Mgt., SEO, Web Analytics and Client Reporting.
• Demonstrable experience leading and managing SEO/SEM, marketing database, display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments