Content Marketing Strategist
Maria Health
- Taguig, PhilippinesRCBC Savings Bank Corporate Center, 26th St, Taguig, 1634 Metro Manila, PhilippinesTaguigMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- Full timeFULL_TIME
Job Description
At Maria Health, we're on an important mission to make Healthcare simpler, easier, and more accessible to any Filipino who needs health coverage.
We're currently looking for resilient, solutions-oriented, enthusiastic leaders willing to bring their A-game day in and day out to join our growing team. We need passionate forward thinkers with a make-it-happen attitude who's up for the challenge of shaping the voice of Maria Health and making a social impact to at least 1M lives.
As content marketing strategist & copywriter, it will be up to you to weave the tales that will educate, inspire, and move users to love and trust the brand and for leading efforts to create innovate and highly effective content marketing strategies to help us scale our business to the next level.
- Work hand in hand with Head of Growth and Product to continuously conceptualize, implement, monitor, and optimize product & marketing efforts to increase reach, engagement, and conversions.
- Responsible for editorial planning and writing libraries of engaging SEO optimized content
- Lead, develop & manage content strategy, content partnerships, and content calendar for website, email, social media, pr, advertising, blog posts, and sales & marketing materials
- Conduct research & interviews with clients, contact influencers, and liaise with freelancers, as necessary
- Support pr, digital marketing, and brand strategies to achieve organizational objectives
- Collaborate with art directors and designers to conceptualize and design dynamic and engaging ads and marketing materials
- Manage social media accounts including Facebook, Instagram, and LinkedIn to deliver world-class customer experience and create high level of authentic engagement with customers
- Work collaboratively with all other teams to meet business & partner goals.
- Research & monitor market trends and results
Minimum Qualifications
- Bachelor's Degree in Business Administration, Business Management, Advertising, Marketing, Communications, Journalism, Creative Writing or its equivalent.
- 3+ years experience in Editorial and Content Strategy
- Proven work experience in copywriting, editing, proofreading a must
- Experience in branding, publishing, digital marketing, e-commerce a plus
- Highly knowledgeable in SEO and SEM Strategy and Techniques, Google Analytics, Google Ads, FB Ads, and other tools necessary for running effective digital marketing campaign
- Exceptional communication and copywriting skills
- Very proficient in written and spoken English.
- Very comfortable in using technology, apps, and gadgets.
- Strong organizational, research, and project management skills
- Strong interest & following trends in technology or digital marketing
- Digital Marketing and/or Google Ads Certified is a plus
- Results and data driven
Perks and Benefits
- Work from Home
- Medical / Health Insurance
- Paid Sick Leave
Required Skills
- Content Writing
- Copywriting
- Brand Management
- Search Engine Optimization (SEO)
- Social Media Management
- Advertising
- Content Marketing
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Maria Health, One Global Place, BGC, Taguig