Magic Appliance Center, Inc.

Magic Appliance Center, Inc. was established in August 1981 and was formerly known as Marwood Home Furnishing from 1981 to 1988 with Benjamin S. Lim as the sole proprietor with business focused on appliance & furniture retailing not only in Dagupan but all throughout Pangasinan. In 1996, Magic Appliance Center was formally & officially Incorporated with Benjamin Lim as the Chairman and Nestor J. Zabala as the General Manager.

Its remarkable success initiated the permanence of a booming business enterprise and opening of more branches across the Region. On March 2003, Technomagic, Inc. was established to cater and provide affordable-high quality-fast appliance repair and maintenance for customers. With now 3 business offices located in Dagupan City, Urdaneta City and Alaminos City providing excellent after sales service.

Adding a mark to our growth and pride, Magic Appliance Center introduced Magic Technohub in October 16, 2015 and named as the 1st of its kind up North of Manila. A high-end concept store that lets the customers SEE, FEEL, and EXPERIENCE the top of the line big screen TVs, high definition digital satellite broadcast, the latest trends in mobile phones and accessories, computer and peripherals, audio systems and more that will keep you abreast with the current trend.

Better choices! Bigger savings! Total comfort buying experience is one of Magic Appliance Center's competitive advantages among others.

The milestone have continued to capture not only the business but Management’s commitment to pursue excellence through reengineered systems and process; sophisticated store ambiance and products to cater our targeted clientele from all walks of life.

Our commitment to our customers is crystallized in our Vision-Mission statement –
“Our purpose is to be the BEST & MOST PREFERRED APPLIANCE & FURNITURE RETAILER company in the region by satisfying our customers to make their lives better”