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M2.0 Communications Inc.

Senior Strategic Planner  

M2.0 Communications Inc.

  • Quezon, Philippines
    # 94 Scout Castor, Quezon, Metro Manila, Philippines
    Metro Manila
  • ₱38,000.00 - ₱40,000.00 / month
  • Full timeFULL_TIME

Expired 6 months ago

Job closed.

Job Description

The Senior Strategic Planner will play a key role in driving the development of data-driven pitch proposals (PR & Digital) for both potential and existing M2.0 clients. Working collaboratively with cross-functional teams specializing in Content Development, Client Servicing, and Business Development, the Senior Strategic Planner will ensure the creation of compelling strategies that align with client objectives.

In addition to leading the development of pitch proposals, the Senior Strategic Planner will assume the responsibility of guiding Research Assistants, equipping them with advanced skills in communication strategy. This will involve conducting training sessions on basic deck/presentation creation and providing guidance on M2.0's presentation outline.

Furthermore, the Senior Strategic Planner, in conjunction with the Strategy Director, will actively participate in the team's operations and functions. Together, they will develop career development plans for team members, fostering professional growth and ensuring a high-performing and motivated team.

The Senior Strategic Planner will report directly to the Strategy Director, who will oversee the team's activities and career development plans.


  • Develop Strategic Communication Plans: Create comprehensive and integrated communication strategies to support clients' PR or Digital objectives. This includes identifying target audiences, crafting key messages, selecting appropriate communication channels, and outlining tactics to achieve desired outcomes.
  • Conduct Research and Analysis: Perform in-depth research and analysis to understand clients' industries, target markets, competitors, and current trends. Use this information to inform strategy development and provide valuable insights for client campaigns.
  • Client Relationship Management: Build strong relationships with clients, serving as a trusted advisor and strategic partner. Collaborate closely with clients to understand their goals, provide strategic counsel, and ensure alignment between their objectives and the agency's deliverables.
  • Lead Brainstorming and Ideation Sessions: Facilitate brainstorming sessions with the strategy team and other stakeholders to generate innovative ideas and creative PR or Digital concepts. Foster a collaborative environment that encourages diverse perspectives and out-of-the-box thinking.
  • Develop PR & Digital Campaigns: Create and oversee the development of PR or Digital campaigns that align with clients' goals and objectives. This includes defining campaign objectives, establishing target metrics, developing messaging, and coordinating the execution of tactics across different channels.
  • Monitor Industry Trends and Insights: Stay updated on industry trends, emerging technologies, and best practices in PR and communications. Continuously monitor media coverage and social media trends related to clients' industries to identify opportunities and potential risks.
  • Serve as quality assurance: Review and evaluate campaign proposals from the Strategy Team, ensuring high-quality deliverables that meet client expectations.
  • Conduct research using agency tools: Utilize agency tools and resources to conduct thorough research, extracting valuable insights to inform data-driven communications recommendations.
  • Identify impactful insights: Analyze research findings and identify key insights that can be leveraged to create compelling and impactful campaign narratives.
  • Provide strategic support to current clients: Collaborate with the Client Success Department to offer strategic guidance and support to current clients, aligning their communication strategies with business objectives.

Minimum Qualifications

Skills And Abilities:

  • Strategic Thinking: The ability to think critically, analyze complex information, and develop strategic plans that align with clients' goals and objectives. This includes the capacity to identify opportunities, anticipate challenges, and propose innovative solutions.
  • Excellent Communication: Strong written and verbal communication skills are essential for effectively articulating ideas, developing persuasive messaging, and presenting strategies to clients and internal stakeholders. This includes the ability to adapt communication styles for different audiences and channels.
  • Research and Analysis: Proficiency in conducting comprehensive research and analysis to gather insights, identify trends, and make data-driven decisions. This includes the ability to leverage various research methods, tools, and data sources to inform strategy development.
  • Creativity and Innovation: The capacity to think creatively and generate innovative ideas that differentiate clients in the market. This includes the ability to brainstorm and ideate concepts, develop unique angles, and craft compelling storytelling approaches.
  • Strategic Planning and Execution: Strong organizational and project management skills to develop and implement strategic communication plans. This includes setting goals, creating action plans, managing timelines and budgets, and overseeing the execution of tactics.
  • Relationship Building: The ability to build and maintain strong relationships with clients, stakeholders, and team members. This includes effective interpersonal skills, active listening, empathy, and the ability to collaborate and influence others.
  • Digital Literacy: Proficiency in digital platforms, social media, and emerging technologies relevant to PR and communications. This includes understanding the digital landscape, leveraging digital tools for research and analysis, and staying up-to-date with the latest digital trends.
  • Flexibility and Adaptability: The ability to thrive in a fast-paced and ever-changing PR environment. This includes being open to new ideas, embracing change, and adjusting strategies as needed to meet evolving client needs and industry trends.
  • Leadership and Mentorship: Strong leadership skills to guide and inspire team members, provide mentorship, and foster a collaborative and supportive work environment. This includes the ability to delegate tasks, provide constructive feedback, and empower team members to reach their full potential.

Perks and Benefits

  • Paid Sick LeavePaid Sick Leave
  • Paid Vacation LeavePaid Vacation Leave
  • Medical / Health InsuranceMedical / Health Insurance
  • Maternity & Paternity LeaveMaternity & Paternity Leave

Required Skills

  • Action Planning
  • Digital Marketing
  • Data Analysis
  • Negotiation
  • Needs Analysis
  • Market Research

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Media and Creatives
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
# 94 Scout Castor
Public Relations / PR
1 opening

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About M2.0 Communications Inc.

M2.0 Communications specializes in business, technology and lifestyle communication, with emphasis on public relations, stakeholder management and digital communication. We focus on public relations, social media marketing and media analytics, and pride ourselves as experts in earned media communication. Starting with one employee in 2003, M2.0 now has a total of around 50 full-time staffers composed of a dozen manager/director level employees and more than 40 specialists. During this time, the company came to work with dozens of national and international brands including Intel, Dell, Carrier, Bank of the Philippine Islands. Currently, we work with brands including UNICEF, Philips, OPPO, Del Monte, Bayo and the Government of the Philippines. M2.0's differentiation lies in the robust support offered by its different service units, as well as its knowledge and experience in stakeholder management, technology and business PR. The agency also offers a unique media monitoring service that is currently one of the most responsive and comprehensive in the Philippines today.

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