Sales Development Executive  

The Sales Development Executive supports the management of the number of doors in the current market is accountable for ensuring that the staff is in compliance with the Benefit standard through the implementation and execution of the sales and coaching processes in place. The SDE is also responsible for generating the reports needed in the performance evaluations on the staff level. She, along with the SDM, holds key positions in building the business.

Duties and Responsibilities:

Business Acumen

• Assist the SDM in creating and developing sales initiatives to achieve daily/monthly/yearly goals and effectively cascading this to field staff.
• Support the SDM in managing and maintaining selling budget (ie. Salaries, commission testers, supplies as well as T&E).
• Ensure proper inventory management and that stock levels are accurate. Ensure counters are in stock of the top 50 SKUs at all times by performing regular counter stock takes and notifying key Benefit contacts
• Effectively lead field teams to ensure that all corporate initiatives are met. Support the marketing team in effective execution of initiatives in store.

Management

• Lead by example, able to run a day on counter using “8 Steps In A Successful Day” (Benefit-model)
• Aids in creating growth within the team and challenging the staff to develop. Assists the SDM in contributing to the growth, learning and success of others through coaching and mentoring.
• Consistently reviews performance of team members with the SDM and helps create action plans for development.
• Keep commitments and build high expectations in self and others
• Always be approachable and an effective two way communicator

Results

• Drive individual performance through the MJSF (My Journey So Far handbook) and the incorporation of the 6 pillars of DNA in all work aspects. Sets goals using the REM template with the SDM. Keeps productivity targets in mind as agreed with the SDM and BM; measures individuals and team success according to the targets.
• Assists in creating new tools and streamline processes with the goal of making operations more efficient.

Communication and Relationships

• Able to help smooth over any minor conflicts that may arise at the store level.
• Persuade others through influence and collaboration as opposed to command and control
• Able to articulate latest sales figures and action plans on how to bridge gaps if any.
• Constantly collaborates with SDM on ideas on how to improve the business.
• Express ideas and information clearly and effectively
• Establish and maintain good working relationships with team members and suppliers

Recruitment

• Aid the SDM in hiring and retaining staff at all levels (Boutique Mgr., Counter Mgr., Lead Brow Expert, Lead Beauty Artist, Brow Expert, Beauty Artist). All candidates must have the Benefit DNA.
• Ensure that all counters are appropriately staffed with the right people in a timely manner and with the support of the head office.
• Follow all house rules and processes.

Training

• Helps evaluate the effectivity of training received and drive information retention and application.
• Identify further training needs from Managers or Trainers through the conducting MJSF evaluation
• Ensure the Benefit motto (To Sit Down Customers Can Create Serious Activity) is actively being used for all training purposes
• Maintain the consistency and standards of the 8 Step Magic Selling Formula
• Inspire and train employees by setting the example of excellent service and sales and through team selling
• Coach team(s) on executing and maintaining the Magic 8 steps Formula

Operations

• Ensure all POS systems and equipment (computer, TVs, Ipads, Ipods, speakers, CCTVs, etc) are in good working condition at all times by regularly coordinating with the store managers, suppliers, and IT department. Resolves all issues in a timely manner.
• Facilitate processing of orders (existing and new launches) – both at the regional and local level.
• Facilitate quarterly stock count and inventory alignment in the stores
• Responsible for updating the stock on hand report on the boutique POS system and actively correcting the variances in a timely manner
• Ensure that the counters are fully stocked with testers, consumables and service supplies by performing regular audits and notifying key Benefit contacts. Facilitate Purchase Order and delivery of collaterals and consumables needed for selling by coordinating closely with the suppliers and concerned departments.
• Ensure that Benefit merchandise is displayed in accordance with the visual merchandising guidelines
• Ensure timely delivery and payment of orders by coordinating with different departments (accounting, IT, warehouse, etc.) and suppliers or agencies
• Take charge of maintaining and updating the store uniforms to ensure all personnel are well-dressed according to Beauty Central standards
• Replenish/replace office supplies and other store collaterals as needed

Reports

• Speak daily to BM to reflect achievements and opportunities and seek coach on managing challenges making regular reference to plans.
• Regional reports:
  • Daily Sales (every Monday)
  • A Launch Report (every Monday)
  • Counter Stock Balance (15th)
  • Replenishment orders from SG (7th)
  • Star Products Tracker (10th)
  • Brow Trackers (10th)
  • In charge of providing any information needed by regional office
• Local Reports:
  • Sales Flowchart (5th)
  • Global Scorecard (5th)
  • SEA Scorecard (5th)
  • Inventory Dashboard (5th)
  • Productivity Chart (5th)
  • Commission Report (7th)

• University degree holder
• 2-3 years retail experience minimum required
• Minimum 1-year management experience
• Cosmetics experience preferred
• Proven sales and service track record
• Fluent English -speak, read, and write
• Proficient in reading and analyzing numbers
• Interpersonal skills in customer service
• Excellent communication and leadership skills
• Proficient computer skills – Word, Excel, Power-point
• Flexibility regarding work hours and flexibility to travel 2x / year minimum