Lust have it! is revolutionizing the way consumers discover and buy beauty products in a digital age and how beauty brands market and sell online. The monthly subscription service delivers high-end samples directly to consumers, who then learn, share and shop through the Lust have it! services. Starting in 2011, Lust have it! has become Australia's leading beauty sampling company with a vast community of Australian women who subscribe to the sample boxes, actively participate through blogs and social media and keep updated about beauty through email and Australia's only digital beauty magazine, Lustre. Leading beauty brands that include Lancome, Shisedo, Benefit, Loreal, Evo, OPI, Aveda, Jurlique, Tigi and Burts Bees use our service to engage in a curated sampling experience with thousands of women simultaneously, who then share their experiences through social media, growing a direct connection with the brands and building peer recommendation and advocacy for them. In 2012 Lust have it! launched the world's first Eco beauty box. A quarterly subscription to beauty products that are environmentally sensitive, ecologically sustainable and humane. In 2013 Lust have it! launched Lustre, Australia's first and only digital beauty magazine. In 2013 Lust have it! entered the fashion category with FaB - a monthly fashion and beauty box that brings women the latest on-trend fashion accessories and advice on how to style them.