Performance Marketing Executive
Love, Bonito Indonesia
- Kota Jakarta Selatan, IndonesiaJl. Minangkabau Raya No.17A, RT.006/RW.008, Ps. Manggis, Setiabudi, South Jakarta City, Jakarta 12970, Indonesia, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, IndonesiaKota Jakarta SelatanDaerah Khusus Ibukota JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Job closed.
Job Description
You will be responsible for contributing to the overall marketing strategy digitally for the Indonesian market. You will play a pivotal role in the development of Love, Bonito’s brand across all major digital platforms and channels, primarily, paid & organic marketing, social media and other performance-driven marketing. You will be reporting to Senior Marketing Executive and working with Regional Performance Marketing team.
Main Responsibilities
- Plan and own overall digital performance marketing strategy (including but not limited to SEM, social paid, GDN, programmatic, SEO and etc) and be responsible for all performance marketing KPIs.
- Proposing and managing Marketing budgets to be spent monthly, quarterly and yearly.
- Strategize, manage, execute and optimize in all respects of performance marketing campaigns for agencies and/or internal teams.
- Responsible for quality traffic growth through comprehensive channel optimization approaches.
- Consistently improve search result rankings and traffic by improving site structure, page construction, keywords research, compelling SEO copywriting, updating meta tags and etc.
- Ability to analyze current keyword trends in the market.
- Analyze conversion and revenue trends to proactively identify. opportunities for revenue optimization by providing insights and analysis from all available data sources.
- Coordinate and manage multiple stakeholders internally (tech team and etc) and externally (vendors and etc) to ensure smooth execution of all channel initiatives and improve attribution model and data tracking.
- Generate performance reports and conduct regular analysis on key metrics timely to consistently drive marketing efficiency and ROAS.
KPI:
- Traffic
- New Customer Acquisition
- Marketing Efficiency
- CAC
- ROAS
- Revenue from performance channel
- Organic Search Rankings
Minimum Qualifications
Qualifications and Experience
- 2+ years as Performance Marketer preferably in a display, social paid and SEM.
- Expert knowledge of performance marketing and web & mobile analytics tools.
- A solid logical and analytical thinker with strong interests in number side of things.
- Proficient in SEO, SEM, GDN, Social Media (FB ads).
- Proficient in Excel and data analytics tools, SQL is a big PLUS.
- Strong and effective communicator and a reliable team player.
You should have/be:
- A passion for all things marketing, be it content or analytics.
- An ability to think & work strategically and systematically.
- Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient.
- A self-starter, proactive and hands-on approach. Get it done right and fast!
- Strong project management, multitasking and execution abilities.
- Strong communication skills to inspire and influence internal stakeholders (HQ or Markets).
- A fun, energetic and charismatic personality.
Perks and Benefits
- Medical / Health Insurance
- Paid Sick Leave
- Employee Discounts
- Paid Bereavement/Family Leave
- Paid Vacation Leave
- Transportation Allowances
- Maternity & Paternity Leave
- Medical, Prescription, Dental, or Vision Plans
Required Skills
- Google Analytics
- Google Adwords
- Analyzing Data
- SQL
- Google Admob
Preferred Courses
- Business Administration [Marketing Management]
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- Jl. Minangkabau Raya No.17A, RT.006/RW.008, Ps. Manggis, Setiabudi, South Jakarta City, Jakarta 12970, Indonesia
About Love, Bonito Indonesia
Starting out as a passion project in 2010, Love, Bonito has grown exponentially over the last 9 years
and is now the largest Singapore's fashion brand, made for real women by real women.
Team Love, Bonito is filled with individuals who are passionate, dynamic, innovative and family-
friendly. From fashion lovers, reliable marketers to tech-professionals, we have one focus, the Love,
Bonito Women. They are the reason behind all of this. By upholding the interests of data, quality
products, and meaningful content, we aim to inspire generations of Indonesia.
With our mission : For the woman you are, and the woman you want to be, we believe we exist, to
help you find the clothes that let you be you - unabashed, uninhibited, undeniably, you.