- Overall management of Digital and non-digital Marketing campaigns
- Marketing Strategy: Develop and implement comprehensive marketing plans and strategies that align with the company's goals and target audience.
- Digital Marketing: Manage the company's online presence, including website optimization, social media marketing, email campaigns, and pay-per-click advertising.
- Content Creation: Create engaging and informative content, including blog posts, videos, infographics, and social media posts, to showcase our expertise and engage with our audience.
- SEO and SEM: Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM) to improve online visibility and attract potential customers.
- Customer Engagement: Develop and nurture customer relationships through loyalty programs, newsletters, and other customer engagement initiatives.
- Market Research: Stay up-to-date with industry trends, conduct market research, and analyze data to identify opportunities and adjust strategies accordingly.
- Branding: Maintain and enhance the company's brand identity, ensuring consistency across all marketing materials.
- Budget Management: Manage the marketing budget effectively, tracking expenses and measuring the ROI of marketing initiatives.
- Collaboration: Collaborate with cross-functional teams, including sales, service, and management, to ensure marketing efforts support overall business objectives.
- Bachelor's degree in marketing, business, or a related field.
- Proven experience as a marketing manager or in a similar role, with a minimum of  years of experience.
- Strong understanding of digital and non-digital marketing, social media, and email marketing.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to develop innovative marketing campaigns.
- Proficiency in marketing software and analytics tools.
- Experience in the automotive industry is a plus but not required.
About LICA Group of Companies
LICA Group is a business group based in Manila, Philippines with presence throughout the country. Our core businesses are in Automotive, Real Estate and Hospitality,Financial Services and Office Systems.
From our roots in CALABARZON-based real estate, sugar plantations and banking, LICA Group today is one of the leading diversified business groups in the Philippines.
LICA Group has partnered with or represent a wide variety of the leading international brand names in these industries. Our focus is the Philippines, one of the fastest growing economies in Asia. We have been doing business in the country for more than 50 years.