Driver Marketing Specialist

Lalamove Philippines

Posted 9 days ago and deadline of application is on 30 Dec
Recruiter was hiring 40 minutes ago

Driver Marketing Specialist

Lalamove Philippines

Job Description

Lalamove is disrupting the logistics industry by connecting customers and drivers through our platform. We offer a lightning fast and convenient way to book delivery for customers (from business users to end users), while providing drivers a reliable and flexible means of livelihood.

Onto our fifth year as a start-up, now operating in Hong Kong, China, Taiwan, Thailand, Singapore, Malaysia, Indonesia, Vietnam, and the Philippines, we plan on expanding and reaching more customers and drivers, enabling them to achieve their goals in life, through our service.

To achieve this, we are building a strong Marketing team that caters to both customer-side and driver-side, through synergistic online and offline initiatives that achieve the business goals. We are particularly looking for an individual who will be in charge of Driver Marketing. This person will be directly responsible for insighting, planning, strategizing, executing and evaluating campaigns that cater to potential drivers, encouraging them to join the platform.

Skills Required

  • Insighting: Must be able to think from a perspective of a driver, and must be capable of doing qualitative and quantitative research among drivers, and from there, derive powerful insights, which will be the foundation of driver communications.
  • Efficient Omni-Channel Planning: Capable of planning across different channels (offline and online) to achieve targets, at the lowest driver acquisition cost as possible.
  • Events/Activations: Should have had experience planning and organizing activation events.
  • Project Management: Able to manage multiple projects at the same time.
  • Reporting: Capable of diligently monitoring and evaluating projects, with basic understanding of business metrics.
  • Collaboration/Teamwork: Should be able to work well with Driver Operations Team and third party agencies.

Minimum Qualifications

What you’ll need:

  • Any Marketing-related degree is advantageous
  • Minimum 2 years work experience in a similar industry, and similar field (Driver Marketing) is preferred
  • Experience in organizing events and activations
  • Experience in qualitative research
  • Experience in implementing online ads is advantageous
  • Fluent in English and Filipino

Perks and Benefits

  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Paid Bereavement/Family Leave Paid Bereavement/Family Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Single Parent Leave Single Parent Leave
  • Special Leave Benefits for Women Special Leave Benefits for Women
  • Medical / Health Insurance Medical / Health Insurance
  • Free Lunch or Snacks Free Lunch or Snacks

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Herco Center, 114 Benavidez St., Makati, Metro Manila, Philippines
1 opening

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About Lalamove Philippines

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it. Onto our fifth year as a start-up, now operating in Hong Kong, China, Taiwan, Thailand, Singapore, Vietnam and Philippines, our aspirations don’t stop there as our model has the ability to transform how goods are moved in any city worldwide. Backed by a team of dynamic entrepreneurs, we all breathe passion, grit, execution & humility which are our company’s core values . At Lalamove, we are all about providing professional delivery to our thousands of business customers via our technology platform. To do this, we engage independent delivery drivers from all over the city. You’ll be charged with finding, recruiting and training our partner drivers. In this role, you’ll be asked to not only build the biggest fleet in your city, but also the best. You will have to know everything about what it means to be a delivery driver and learn the tricks of the trade. You will both be a driver advocate, but all charged with holding them accountable for the level of service they provide. To succeed, you will lead by example and solve any issues that come up. Using data as your ally, you will hold yourself, your team and our drivers to the highest performance standards.
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