Director of Global Marketing  


  • Makati, Philippines
    55 Paseo de Roxas, Makati, 1225 Metro Manila, Philippines
    Metro Manila
  • Full timeFULL_TIME

Expired 7 years ago

Job closed.

Job Description

Kalibrr, a job matching platform and named the most innovative company in the Philippines, is looking for a Director of Global Marketing. This senior-level leader will make Kalibrr the #1 job search brand in the Philippines and Indonesia.


The Director of Global Marketing shall be directly responsible for establishing Kalibrr as the premier end-to-end recruitment solution for employers and jobseekers. To be successful, this person will need to be a big-picture strategic thinker, who is relentless in pressing toward goals. S/he will care about helping millions of people getting jobs in their respective countries.

This candidate will have a strong sense of ROI, and is ultimately works towards profitability by optimizing customer segments and relationships.


1. Establishing Brand Leadership

  • Lead Kalibrr’s brand, increasing visibility, perception, and trust. This includes visual, message, and PR elements of brand.
  • Establishing Kalibrr’s thought leadership as end-to-end recruitment platform, among B-B audiences in Indonesia and the Philippines.
  • Establish Kalibrr as the go-to destination for target B-C jobseeker segments

2. Lead B-B and B-C Acquisition and Activation Strategy

  • Establish and prioritize, customer segmentation (B-B, B-C), and devise global strategies to acquire and activation strategies
  • Conceptualize, and cultivate global strategic partnerships
  • Oversee SEO and other organic traffic initiatives.
  • Direct strategy and management over all digital advertising functions (e.g. content marketing, paid advertising, email marketing and lead nurturing) across all channels for B-B and B-C acquisition.
  • Lead Kalibrr’s content marketing.
  • Oversee Employer Branding services, that offers digital advertising consulting services to Kalibrr’s Employer Clients


  • Increase brand awareness and brand perception
  • ROI for all marketing spend (B-B, B-C)
  • Sales target/month for online sales channels

Minimum Qualifications

Minimum Qualifications

  • Experience building a brand, with demonstrable results in improving penetration, perception, trust, and loyalty.
  • Establishing, managing, and maximizing customer segments.
  • Experience leading SEO and other organic traffic strategies.
  • Experience conducting A/B testing for web platform user flows.
  • Experience overseeing and directing strategy through digital advertising channels on platforms including Facebook and Google.

Desired Qualifications

  • Public Relations
  • New market launch
  • Content marketing
  • Experience in launching and acquisition for mobile apps
  • Product Management Experience

Perks and Benefits

  • Paid HolidaysPaid Holidays
  • Paid Vacation LeavePaid Vacation Leave
  • Paid Sick LeavePaid Sick Leave
  • FlexitimeFlexitime

Jobs Summary

Job Level
Director / Executive
Job Category
Sales and Marketing
Educational Requirement
Master's degree graduate
Recruiter response to application
Office Address
55 Paseo de Roxas, Makati, 1225 Metro Manila, Philippines
Computer Software / Engineering
1 opening

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About Kalibrr

Kalibrr’s mission is to help transform the way organizations hire great talents, and talents find meaningful career opportunities. Through our portfolio of technologies and services, we’re building a company that connects millions of individuals with world-class businesses, that helps forge strong recruiter - candidate relationships, and ultimately humanizes the entire hiring and career discovery experience. Whether we’re launching new technologies to help companies hire better or strategic programs to help talents engage with employers more meaningfully - people at Kalibrr are optimists at heart. We believe in our ability to continuously improve the value we can deliver and the impact we can create - one opportunity, one individual at a time. Together, we are powering innovation in SE Asia, by enabling ground-breaking organizations in the region to work with exceptional individuals.
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