Trade Marketing Associate  

ROLE PURPOSE:

• Responsible in the development of assigned account or channel or distributor.
• Responsible for the overall coordination, implementation, execution, and completion of specific projects ensuring consistency with company strategy, brand directions, commitments, and goals.
  

PRINCIPAL ACCOUNTABILITIES:

1. Performs business building activities

• Aides distributors in the maintenance of existing accounts
• Conducts regular visits on assigned outlet/account/channel/distributors and identifies opportunities for growth in the trade.
• Communicates trade marketing directions to sales team/account/distributors.
• Creates data base of accounts/channel
• Drives effective field execution of trade marketing programs and monitor output/effect on the target shopper/trade
• Builds and maintains positive working relationships with the trade (e.g. accounts, distributors, agencies, etc.)
• Gathers data on competitors and relays to superior all supporting information for promotion strategy/plan
• Searches new market opportunities in product distribution for endorsement to marketing/sales
• Forwards order of new accounts to assigned sales man/CDS/distributor
• Regularly coordinates with sales team/distributors to ensure availability of products on areas with event activation
• Identifies merchandising opportunities in-store, outside store, event, and other possible areas.
• Opens new accounts on assigned channel (industrial, POS, HRI)
  

2. Implements, executes, controls and completes specific projects of the department

• Constantly monitors and provides progress/status reports on all programs to all concerned
• Coordinates all the details required and ensures that events runs smoothly and successfully
• Plans and schedules project timelines to be reported to the immediate head
• Updates immediate superior every project’s progress, problems, concerns and solutions made to resolve every concerns.
• Oversees and performs set-up and troubleshoots any issues that may arise
• Implements and manages project changes and interventions to achieve project outputs
• Does inventory and submits regularly product samples inventory before and after each activity
• Prepares and submits Post Event Evaluation Reports and other administrative requirements based on the agreed timelines
• Submits Daily Activity Report before 9AM
  

3. Performs other tasks as assigned by superior.

COMPETENCY REQUIREMENTS:

Relationship Building
Ensures that appropriate business network is established and maintained, building rapport and working relationship with others to get things done

Results Orientation/Quality Focus
Drives performance towards desired results without compromising quality of work output

Planning and Organizing
Establishes courses of action for self and others to ensure that work is completed

Initiating Action
Proactively identifies what needs to be done and does it before being asked or before the situation requires it

Communication
Conveys information and ideas with clarity and confidence through verbal and written means; listening to ideas and opinions

• Strong analytical and planning skills;
• Good communication and presentation skills;
• Excellent problem-solving skills;
• Trade sales experience (modern or general trade sales)