- Content Creation: Generate high-quality digital content, including images, videos, blog posts, and social media updates, to showcase the company's products and brand identity. Ensure that all content aligns with the brand's visual and messaging guidelines.
- Content Strategy: Develop and execute a comprehensive content strategy that aligns with the company's marketing and branding goals. Plan content calendars and schedules to maintain a consistent online presence.
- Social Media Management: Manage and monitor the company's social media accounts. Create engaging posts, respond to comments, and analyze performance metrics to improve content strategies.
- E-commerce Support: Collaborate with the e-commerce team to optimize product listings, ensuring that product descriptions, images, and videos are attractive and informative to online shoppers.
- SEO Optimization: Implement SEO strategies to enhance the discoverability of digital content. Use keyword research and optimization techniques to improve search engine rankings.
- Collaboration: Work closely with marketing, design, and photography teams to coordinate content creation efforts. Ensure that the brand's messaging is consistent across all digital channels.
- Content Management: Organize and maintain a digital asset library, including images, videos, and written content. Ensure that all content is up to date and easily accessible for various marketing campaigns.
- Analytics and Reporting: Utilize analytics tools to track the performance of digital content. Generate reports and insights to measure the effectiveness of content strategies and make data-driven improvements.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience in digital content creation and management, preferably in the fashion or retail industry.
- Proficiency in using content management systems (CMS), social media management tools, and analytics platforms.
- Strong creative and visual skills, including knowledge of graphic design and video editing software.
- Excellent written and verbal communication skills.
- Understanding of current digital marketing trends and best practices.
- Ability to work independently and meet deadlines in a fast-paced environment.
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Office Address
- Warehouse 19 & 20, Armal Compound II, M. Eusebio Avenue, Brgy. San Miguel Pasig City
- Fashion Retail
- 1 opening
About GINGERSNAPS (IL Coniglio Bianco Corporation)
GINGERSNAPS is the leading brand for children's wear apparel in the Philippines. From our modest beginnings in 1994 as a single corner in the department store, we have grown to 49 boutiques and 26 department store corners in prime establishments nationwide Today, we have boutiques and department store corners in Indonesia, Singapore, Malaysia, and Saudi Arabia. We also distribute our products to several countries in a wholesale capacity. The next few years will see us bring our concepts to different regions from which we have been receiving numerous inquiries.