Manager, Brand Marketing | Philippines  

Get to know our Team:

• We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia.
• We’re guardians of the Grab positioning and voice and are also responsible for campaigns/initiatives that build a consistent yet locally relevant brand.

Get to know the Role:

Brand marketing is responsible for growing consumer and driver love for the Grab brand. They are responsible for increasing brand awareness, consideration, preference/loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs. They turn Grab’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with.

This marketing leader should have the ability to drive long-term strategy, planning, creative flair, and internal creative leadership to corral the company behind a strong brand vision that spreads through the entire company.

The day-to-day activities:

• Responsible for growing consumer and driver love for the Grab brand.
• Responsible for increasing brand awareness, consideration, preference/ loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs
• Turn Grab’s vision, mission, and principles into a brand that consumers and passengers understand and form an emotional attachment with.
• Create and define Grab’s brand strategy, including positioning, brand architecture and value proposition;
• Responsible for driving brand awareness, consideration, preference, and loyalty through a whole host of brand marketing initiatives;
• Develop Grab’s brand voice, ensuring consistency across all collaterals and touch points;
• Write immaculate creative briefs, bringing them to life for the creative teams
• Manage creative agencies and brief in-house creative teams to deliver the most insightful and creative work possible
• Drive forward the company’s brand strategy and campaigns, working with and mentoring country marketing teams on how to deliver the brand in their respective markets;
• Build and manage a brand messaging calendar through the year, ensuring a carefully-designed sequence of themes that reinforce what the brand stands for

• Bachelor’s degree
• Expert knowledge of brand marketing, marketing strategy, and planning
• Should have been in a leadership/team management role for 3-4 years
• 6-8 years marketing experience using the broad marketing mix
• Have at least 5 years of strategic planning experience
• Have at least 5 years creative agency experience