- Conduct constant market research to identify the best media platforms
- Manage advertising budgets and make necessary adjustments for campaign optimization.
- Monitor and analyze campaign performance, providing recommendations for improvement.
- Prepare and present reports on campaign status and key performance metrics
- Lead and deliver campaigns across standard media
- Define project scope and provide clear instruction to both the creative and development teams
- Ensure that the account needs are properly communicated to the project team
- Manage workload, meet deadlines, track hours, and pay attention to project details.
- Review the quality of work to ensure that it meets the company standards
- Manage project tasks and communication among the teams while keeping the projects on time and on budget
- Work with creative teams to ensure timely delivery of ad materials
- Adheres to media’s best practices per platform in terms of design
- At least 2 years-experience as a Media Buyer
- Experience in Facebook Ads Manager, Google Ads, Google Analytics, TikTok Ads Manager, TikTok Business Center, and other digital media buying & analytics tools
- Experience in Performance and Online Marketing in an agency setting is an advantage
About Gobo Creative
Gobo Creative is a full-service, Philippine-based creative agency with a client list that spans the globe. The company carries expert capabilities in brand building, thematic campaigns, digital marketing strategies, and design, but, above all, we are problem solvers - for our clients and their customers.