Senior Marketing Executive for KEDS  

WHO ARE WE LOOKING FOR?

As Keds Senior Marketing Executive in Indonesia, you are responsible for developing consumer-led marketing plans for Keds business. You will lead seasonal and non-seasonal marketing plan development, briefing, and provide execution direction to be implemented across Consumer Direct Marketing, Brand Management Teams, Marketplace Management, and Operations Teams to ensure we deliver premium, Keds-only consumer experiences that drive engagement and deliver expected business results. You will partner closely with cross-functional teams to execute marketing direction and brand standards that set expectations for fleet expansion and elevation. You will bring best-in-class brand and commerce experiences to life for the consumer.

WHAT WILL YOU WORK ON?

• Serve as an integral member of the overall Territory Marketing team to lead seasonal and non-seasonal marketing plan development, briefing, and provide execution direction to be implemented across the territory marketplace.
• Operationalize Global Marketing playbooks and toolkits with channel guidelines, member-journey frameworks, in-stores & digital marketing capabilities and best practices informed by data and insights to drive efficiency, consistency, and effectiveness.
• Partner with Visual Merchandising, Assortment Planning, and Stores teams to align on product strategies within the consumer and store journeys.
• Partner closely with stores team on retail marketing direction & brand standards for fleet expansion and elevation.
• Manage budget planning and quarterly forecast accuracy and spend tracking.
• Collect and apply analytics to improve the way we communicate and connect with our consumers across all partner digital channels and stores environments.

• Bachelor's Degree in Business, Marketing, Communications or related filed.
• 2+ years of experience in Retail and/or Brand Marketing
• Full understanding of all social media platforms.
• Experience executing paid social media campaigns.
• Knowledge of content management systems.
• Knowledge of video and picture editing software such as Adobe.
• Must be able to juggle multiple projects at the same time and incredible attention to detail
• Strong verbal and written communication skills and compelling presentation skills.
• Ability to drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning and store experiences.
• Team player with experience working collaboratively and effectively in a matrix organization.
• Strong organization and project management skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities.
• Ability to learn and adapt quickly and work in a constantly evolving environment, making judgment calls and shifts as needed.
• Ability to thrive within a fast-paced, high-energy, skilled team of marketers that have a passion for fashion and culture and creating meaningful connections between consumers and the Keds brand.
• Some travel required for market visits and select door openings.