Assistant Product Manager
Gardenia Bakeries Phils., Inc.
- Biñan, PhilippinesBiñan, CALABARZON, PhilippinesBiñanCALABARZONPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
Principal Purpose(s) of the position
Responsible for the total analysis, planning, recommendation, execution, and evaluation of a marketing plan for the brand with the end view of realizing short and medium-term optimum business growth. This spans the product, advertising, promotions and selling and general administration of the brand.
Primary duties and responsibilities
Policy Formulation
- Draws up the annual strategic and marketing plan for the brand/products entrusted to her
Planning
- Assists the Marketing Manager on the planning and monitoring of sales, budgets and profitability, market trends, consumer habits and recommends appropriate action as they relate to the brand/products assigned
Main Executive Tasks
- Assists in initiating innovative programs to ensure continuous brand equity building of the brands assigned.
- Assists in initiating new and creative ways of enhancing existing products and improving plans involving development of new products.
- Initiates coordination with ‘supply chain” departments (Manufacturing, Sales, Purchasing, Logistics) to ensure achievement of targets; appropriate implementation of agreed trade supports, promos, pricing and merchandising matters; as well as other support groups (Planning, QA) to ascertain consistency in quality and availability of products.
- Assists in the generation of new concepts for the development of new products, packaging design; coordinate closely with R&D and Manufacturing to ensure an effective and quality implementation of developed plans
- Initiates coordination with external contacts (Ad/Research/Promo agencies. Packaging and POP suppliers) for development/execution of new and creative advertising/packaging activities/campaigns.
- Takes the lead in the smooth execution of sales, advertising, media and promotions plans of brand/products or areas assigned.
- Monitors key brand measures like sales, exchange, GP regularly and initiates/recommends appropriate action plans.
- Monitors and ensures A&P expenses of assigned brands are within approved budget.
- Conducts regular trade checks and accomplishes reports accordingly.
- Gathers and analyzes constantly all relevant market data and obtains additional data when necessary.
- Assists in the execution and monitoring of the department’s ISO related activities.
- Prepares regular reports and submits to line manager based on agreed deadlines (such as but not limited to the Mancom report, project list report, brand performance, budget appropriation, management review).
- Performs other task and duties that may be assigned from time to time upon proper orientation and/or training. Principal purpose(s) of the position
Minimum Qualifications
- Graduate of a four (4) year college degree, preferably Management or Business
- With at least two (3) years in product management or related tasks in handling branded consumer goods
- Experience in Microsoft Software Programs (Word, Excel and Powerpoint)
- Strong leadership and managerial background
- Must be excellent in communication
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- Biñan, CALABARZON, Philippines
About Gardenia Bakeries Phils., Inc.
It is a multi-national company with operations in Singapore, Malaysia, Thailand and other countries in Asia. Gardenia Phils. began its operations in 1998 with a state-of-the-art bread factory rated as one of the most modern large-scale bread manufacturing facilities in the country.