MAXIMISE VALUE FOR EVERYONE We get the best of both worlds. We aim to maximise value for both the SM group and the ventures we work with, and are willing to invest the time and resources to do so. DRIVE BOTTOM UP INNOVATION We have an open door policy. We know that innovation can come from anyone, at any time, anywhere. That's why we put into place multiple opportunities for both external and internal ideators to join us EMPOWER FAST AND EFFECTIVELY We make the most of what we have. We work closely with our current businesses, networks, and assets to build transformative advantages for our ventures.