Mitsukoshi Motors Philippines, Inc.

Office Address
222 E. Rodriguez Sr. Avenue, Quezon City, Quezon City, Philippines


Mitsukoshi Motors Philippines Incorporated (MMPI) is the exclusive importer, assembler, and distributor of SYM, Euro Motors, and Euro Keeway Motors in the Philippines. The dedication to provide quality yet affordable motorcycles has been the company’s edge to continuously grow its market for more than 17 years. The company’s humble beginning can be traced back in March 1997 through the perseverance, hard work, loyalty, and shared vision of the men and women of MMPI to provide affordable yet durable means of transportation and business for every Filipinos in the country. Through strengthening the company’s business partnership with one of the leading global motorcycle brand in Taiwan, MMPI gained its reputation to become the exclusive importer, assembler and distributor of Sanyang Motors (also known as SYM) in 1999 through the world-class corporation that is Sanyang Industry Co Ltd. The trust and confidence of satisfied customers made the business rapidly grow and gain its niche in the motorcycle industry. In June 2006, MMPI decided that the Philippines needed its own brand of affordable and durable motorcycles. In order to provide the Philippines with its own local brand, MMPI created and established its own product called Euro Motors. This is a Filipino brand that caters to the mass market hoping to enrich lives through the accessibility of a convenient mode of transportation. Popular models of the brand such as the business model Daan Hari 150 and the underbone/daily commuter models Euro Sport and Euro Racing gained warm appreciation and acceptance from tens of thousands of Filipino consumers to date. In 2014, MMPI once again created a partnership with one of China’s leading motorcycle manufacturer, Qianjiang Motors Co. Ltd in order to diversify its market offering further. A spinoff brand was the result of this partnership which MMPI named as Euro Keeway Motors here in the Philippines. Its pioneer model; the RKS 150 gained a large following mainly due to its design and specifications that boasts the Italian influence of Benelli Motorcycles. This is a preview of the exciting motorcycles that is soon to hit the Philippine market. To date, Mitsukoshi Motors Philippines Inc. boasts on having established more than 500 outlets through its dealers. These hubs are strategically located in different parts of the archipelago while providing flexible and easy financing schemes that makes a motorcycle purchase more accessible by Filipinos in different walks of life. What started with a group of less than a handful of individuals has now become an organization with an amazing 4,000 manpower workforce channeled through its dealers around the nation. These 4000 strong individuals are always ready to deliver excellent service to satisfy their clients at any given time. It is the company’s vision to become the number one in the motorcycle industry and to also become the company that is the closest to every customer’s heart. MMPI does this by providing a quality and enjoyable motorcycle experience through our strong product lines, flexible financing schemes, thoughtful after-sales service, friendly and capable manpower, and strong sense of giving to the community. MMPI will continue to innovate and cater to the local market as it strives to touch the hearts of its consumers one motorcycle at a time.

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