Beyond the Box

In just two years, we’ve opened 6 stores in the country’s major cities. On top of that, we’ll be opening the largest Apple retail store in the country this year. The most recent official Apple surveys indicate that we are number one in sales per store. There has never been an easier time in history to be creative. A paint bucket is stored in a sidebar, not a warehouse. A singing career starts with a laptop, not a recording studio. The world’s greatest library is in a browser, not a building. Technology has given us the ability to create things we’ve never done before in speeds that we’ve never seen before. Technology can turn us into creative superhumans—if we choose to work with it. Our goal is to inspire Filipinos reach their full creative potential using technology in their daily lives.