Crystal Clear

In 1997, Solerex ventured into the water refilling stations business. Utilizing its expertise and supplier channels in reverse osmosis, water filtration, and purification systems, the Company was able to offer the market superior equipment at a relatively low cost. This, coupled with the strong name recall of the Crystal Clear brand, enabled Solerex to expand at a fast rate, building the 3rd most extensive water stations franchise store network in the country after only two years. By the year 1999, Solerex seeks the professional services of FRANCORP, a franchise development specialist. Also this year, popular Philippine TV and movie celebrity, Ms. Lorna Tolentino became the endorser and franchise holder of Crystal Clear Water Refilling Station (WRS). After three years in the business, Crystal Clear franchise network expanded to 150 stores. By this year the Rabana Group of Indonesia acquired the Master Franchise of Crystal Clear WRS in Indonesia. In 2001, PT SOLEREX Rabana Indonesia opened its first water store under the Crystal Clear Trademark. After two years, the PALMAGRO Holdings of Malaysia obtained the Master Franchise of CC WRS for Singapore and Malaysia. By the year 2003, SWTI and Crystal Clear’s President, Mr. Jose Antonio Soler received the award as One of the Top Ten Entrepreneur of the Year by the Entrepreneur Magazine. Various commendations were given to both mother franchisor, SOLEREX and Crystal Clear by several prestigious organizations. The National Consumers Affairs Foundation awarded SOLEREX for Most Outstanding Water Technology System while Most Outstanding Purified Drinking Water Brand for CC. Another citation was given to CC and Solerex from the Parangal ng Bayan Foundation, Inc. and Gintong Sikap respectively. Today, Crystal Clear is maintaining over 500 refilling outlets nationwide.