CIIT College of Arts and Technology
CIIT College of Arts and Technology

Branding and Communications Manager  

CIIT College of Arts and Technology

 
  • Quezon City, Philippines
    Quezon City, Metro Manila, Philippines, 94 Kamuning Road, Interweave Building
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Posted 17 days ago and deadline of application is on 29 Jun

Recruiter was hiring a day ago

2024-05-30T06:40:43.377915+00:002024-06-29T16:00:00+00:00

Job Description

  • Create content for public relations, encompassing marketing materials, press releases, media relations content, corporate newsletters, and social media content, contributing to the consistent maintenance of the company's visual and creative presence.
  • Lead and oversee content strategy for projects of varying scales, utilizing digital and brand design, compelling content, and technology to ensure impactful outcomes.
  • Work collaboratively with other departments and external partners to formulate marketing plans, analyze results, and identify opportunities for brand and community engagement.
  • Initiate internal marketing campaigns that effectively translate marketing objectives across business units into clear and motivating creative strategies.
  • Conduct analysis on brand tracking, market trends, consumer needs, and the competitive landscape.
  • Compose, edit, and proofread marketing and communications materials, such as press releases, blog posts, and social media content.
  • Ensure alignment of all content in web, print, and digital materials, as well as marketing collaterals, with brand standards through the use of branding guides, ensuring a cohesive and strong market presence.
  • Support other departments in producing visual presentations, communication materials, and other creative content.
  • Meet budget standards by forecasting and managing expenses, implementing cost-saving measures.
  • Represent CIIT in communication-related events or association meetings, establishing relevant industry linkages and beneficial partnerships.
  • Collaborate with the Admissions and Academics team to develop an effective communications strategy for programs offered based on campaigns and target audience.
  • Identify opportunities to enhance the brand's reputation and maintain a media database.
  • Create and produce internal newsletters for the organization.

Minimum Qualifications

  • Master’s Degree in Business, Marketing or other related courses are preferred for this role.

  • At least 5 - 7 years of direct and immersive experience in marketing campaign management and product development.

  • In-depth knowledge and comprehension of the Philippine market, consumer insights, and the broader digital marketing landscape.

  • Profound understanding of the digital consumer journey and the strategic utilization of digital touchpoints to enhance reach, increase traffic/conversions for e-commerce, and boost engagement

  • Proven experience in project management, overseeing task execution and conducting evaluations. A track record of identifying and resolving issues or bottlenecks in marketing and sales pipelines. Enthusiastic about and knowledgeable in the arts, technology, business, and education industries.

  • Demonstrates strong networking and people management skills.

  • Exhibits an excellent command of the English language, both in written and verbal communication.

  • Ability to adapt to new software and processes is considered an advantage.

  • Proficient and skilled in developing comprehensive advertising, branding, and marketing campaigns seamlessly integrated across diverse platforms, accommodating both extended and condensed timelines.

  • Capable of comprehending and interpreting data from strategists and planners.

  • Possesses the ability to generate unique insights and transform them into significant concepts, effectively articulating or encapsulating ideas in compelling statements or calls to action.

  • Adept at crafting persuasive presentation decks, proficient in effectively communicating and defending campaigns.

  • Familiarity with Paid Marketing, SEO, and award-winning branding case studies is an added advantage.

Perks and Benefits

  • Free Lunch or SnacksFree Lunch or Snacks
  • Life InsuranceLife Insurance
  • Medical / Health InsuranceMedical / Health Insurance
  • Paid Sick LeavePaid Sick Leave
  • Employee DiscountsEmployee Discounts
  • Paid Bereavement/Family LeavePaid Bereavement/Family Leave
  • Paid HolidaysPaid Holidays
  • Paid Vacation LeavePaid Vacation Leave
  • Maternity & Paternity LeaveMaternity & Paternity Leave

Preferred Courses

  • Business Administration
  • Marketing
  • Communication Arts

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Media and Creatives
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Often
Office Address
94 Kamuning Road, Interweave Building, Quezon City, Metro Manila, Philippines
Industry
Education and Training
Vacancy
1 opening
Website
http://www.ciit.edu.ph/careers

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About CIIT College of Arts and Technology

CIIT College of Arts and Technology Want to help make a difference? CIIT seeks to revolutionize Philippine education by putting industry-based + student-centered learning + affordable in the same sentence. We are looking for awesome people with a passion for sharing knowledge and empowering others to turn their own passions into a career. It also means working with others who have similar goals, a team with a shared desire to innovate in the education space, and non-traditional management that is committed to pushing boundaries in order to close the skill gap between education and industry. Help us in building the future of Philippine Education.

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