CoreData Research Services, Inc.
CoreData Research Services, Inc.

Email Marketing Specialist  

CoreData Research Services, Inc.

  • Pasig, Philippines
    Pasig, Metro Manila, Philippines
    Metro Manila
  • Full timeFULL_TIME

Expired 24 days ago

Job closed.

Job Description

We are seeking a talented Email Marketing Specialist to drive engagement, optimize communication strategies, and grow our financial services research panel. In this role, you will manage email communications, create compelling survey participant offers, improve completion rates, and ensure compliance with international regulations. This is an exciting opportunity to join CoreData during a transformative phase as we build new research technologies using machine learning.

This Manila-based full-time role is best suited to candidates with 3+ years of experience in outbound email campaigns, ideally from a market research company.

Your responsibilities will include:

  • Develop and execute email marketing strategies to engage and grow the financial services research panel
  • Craft compelling survey participant offers for both existing and new panel members
  • Optimize email campaigns to improve offer acceptance and survey completion rates
  • Conduct marketing activities, such as advertising or content-based marketing, to increase panel membership
  • Utilize email and web analytics to refine email sends and enhance performance
  • Ensure all outbound communications comply with international laws (CAN-SPAM, GDPR, PECR)
  • Collaborate with the CoreData Research team to create appropriate incentives for each outbound survey offer
  • Monitor and analyze email metrics, such as spam report rates, unsubscribe requests, and feedback loop mechanisms (e.g., Google's Postmaster Tools)

Minimum Qualifications

  • Bachelor's degree in marketing, communications, or a related field
  • Proven experience in developing and executing effective email marketing strategies
  • Strong understanding of email marketing best practices and international regulations (CAN-SPAM, GDPR, PECR)
  • Excellent written communication skills with the ability to craft engaging email content
  • Proficiency in email distribution platforms and automation tools (e.g., Mailchimp, Constant Contact)
  • Analytical mindset with the ability to interpret email and web metrics to drive improvements
  • Creative problem-solving skills and a keen attention to detail
  • Ability to manage projects effectively and meet deadlines consistently
  • Desire to live and work in Manila

Perks and Benefits

  • Medical / Health InsuranceMedical / Health Insurance
  • Paid Sick LeavePaid Sick Leave
  • Performance BonusPerformance Bonus
  • Paid HolidaysPaid Holidays
  • Paid Vacation LeavePaid Vacation Leave
  • Maternity & Paternity LeaveMaternity & Paternity Leave

Required Skills

  • MS Office
  • Analyzing Data
  • Brand Management
  • Email Support
  • Customer Service
  • Search Engine Optimization (SEO)
  • Operations Research

Preferred Courses

  • Marketing Communications
  • Communication Research

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Pasig, Metro Manila, Philippines
1 opening

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About CoreData Research Services, Inc.

CoreData is a global market research consultancy with offices in Manila, Sydney, London and Boston. With roots in financial services, CoreData has a deep understanding of banking, superannuation, financial planning, insurance, funds management, and investment platforms and helps its customers understand their market, customers and partners through advanced data intelligence, as well as traditional qualitative and quantitative research techniques. CoreData offers a unique collaboration of market research, media, industry and marketing professionals. CoreData helps its customers understand their market, customers and partners using qualitative and quantitative research techniques.

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