Four of the Philippines’ real estate market leaders have combined their strengths to form what is now the largest home builder in the country. Vista land and Lifescapes Inc., brings together under one roof four of the most innovative brands in property development – Brittany Corp., Camella Homes, Crown Asia and Communities Philippines.
The first and only property development offering a full spectrum of horizontal residential products across all income segments, Vista Land also lays claim to the fact that it is now the country’s home builder with the widest geographical reach.
It boasts of the expertise and track record of Brittany for the high-end segment, Crown Asia for the middle market, Camella Homes for the affordable and low-cost housing, and Camella Communities as the vehicle that brings the three different brands to areas outside Mega Manila (metro Manila and the neighboring provinces of Cavite, Laguna, Rizal, Batangas and Bulacan).
Brittany is a major provider of luxury high-end homes in master planned communities, priced at P9M or above. The company, known for its master planned developments such as Portofino, Brittany Bay and Crosswinds, and perceived as one of the most innovative developers in the country, recently ventured into the high-rise residential condominium segment with The Marfori in Muntinlupa, Mosaic in the Makati central business district and the newly launched Avant at The Fort.
Crown Asia pioneered the development of large-scale themed projects catering to the middle market and primarily offers middle-class homes in Mega Manila priced between P3.5M and P9M. Since its establishment in 1995, Crown Asia has launched and developed more that 20 projects. Crown Asia was awarded the “Gold Trusted Brand” award by the Reader’s Digest for 2006 and 2007.
Camella Homes, on the other hand, is recognized as the most preferred housing brand. Camella has been servicing the low –cost (including socialized) housing segment (priced below P1.3M) and the affordable housing segment (P1.3M to P3.5M) in the Mega Manila area for over 30 years. Last year, Camella ventured into the condominium market with Pacific Residences launch of their low-rise condo in Taguig.
Widest Geographical Reach
Camella Communities has the widest geographical reach among the Philippine property developers, offering residential properties under the Camella and Crown Asia brands in the regions outside Mega Manila. It utilizes Camella Homes’ and Crown Asia’s expertise and designs to offer houses in regional areas that are on par, in terms of quality, with the developments in Mega Manila. Communities Philippines now has projects in 13 cities and municipalities including Pangasinan, Pampanga, Bulacan, Batangas, Iloilo, Cebu, Leyte, Cagayan de Oro and Davao.
With the consolidation of these four major players into Vista Land, this cutting-edge real property developer has affirmed its position at the forefront of the industry. Their combined force is expected to further cement this position given their bid to double their geographic reach in the next two years.