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Peter O'Rourke 6/4/2010 7:01 am Interesting article. I’ve just spent an age trying to design an HTML based e-mail template for my wife’s newsletters – I suspect the design is far too complex for most e-mail clients/configs to display correctly. Forwarding an e-mail just turns it into a "riot" ;-) So… any guides, insights, advice on how best to construct these things for maximum readability? Amanda Gagnon 6/4/2010 8:33 am Jeff and Peter ~ You could try using an ESP (such as AWeber) to create your messages. Then you could use the message editor to easily insert your logo or build an HTML message. Matt Cassity 6/4/2010 10:32 pm I think pure text emails work the best. They don’t usually get blocked as often as an HTML email. Text is the way to go. ML 6/7/2010 12:26 pm And don’t forget you can add hyperlink to the logo for all of the click-happy readers. :) Corrina Gordon-Barnes 6/8/2010 5:28 pm I certainly prefer using HTML newsletters to plain text ones – you can have more fun with photos, color etc. At the moment, my brand doesn’t have a logo – I’d be curious to hear whether you think I would benefit from having one designed? Or do the photo and font create enough of a brand? With warm wishes and continued thanks for your great service. Amanda Gagnon 6/9/2010 8:24 am ML ~ Good point! Corrina ~ I think the decision of whether or not to create a logo depends on what you might do with it afterward. It could be something you stamp on each of your products, or you may be all set with your tagline. It depends how you want to represent your brand. John Garrett 6/11/2010 5:24 pm It seems like most of the A-listers I get email from are sending text messages. Or perhaps I opted for text message at the time I signed up? Can’t remember now. I just signed up for the AWeber service today and it looks like they allow you to send both HTML and plain text emails. I haven’t got far enough in to see if you have to choose which one to send or if the end user can choose which one to receive. Craig White 6/11/2010 6:32 pm I have used both, plain text and html mesages. I always create a plain text version of every email I send. In my experience the conversions are higher on html. I think this is for the same reason as video converts well. When prospect are visually stimulated there buying habits increase. I also think it is important that the subject of the email include a slogan or tag line as Jeff said. It’s easier for your customers or prospects to recognize your email in the crowd of emails in their inbox. You have to have a brand. With out it, your dead in the water. You can create a simple branded logo with just text or a button look for free at Amanda Gagnon 6/14/2010 8:32 am John ~ We actually let you send either kind or both at once. If you send an HTML message, it’s always, always a good idea to include a plain text version in case a subscriber’s email client doesn’t display the message properly. And thanks for signing up! Let us know if you have any more questions. Craig ~ Thanks for the link! Ivana 6/17/2010 3:20 am I also think the text is the way to go. Wynn Currie 6/20/2010 7:55 am Unfortunately I don’t have a logo yet. I’ve considered it a necessity for a couple of years but life has had me so distracted that it never got done. Because of this article, I a determined to give a logo more of my attention. The tips here are invaluable. Thanks for sharing. Alexander 6/24/2010 10:25 am Hey! Can you make some cool template designs, with 3D elements, for multimedia users.. Like designers, architects, VFX people… something from 2010… Thanks Maree Harris 6/24/2010 6:44 pm I read this article and the comments with great interest trying to get an answer to which is best text or HTML emails. There does not seem to be any consensus. I have sent 99% of my email newsletters over the last 5 years in HTML. I get about a 25-28% opening rate. I am now setting up another email newsletter and my web people (a different group) are telling me not to use HTML because they don’t get through to people. With my first email newsletter I am now testing it – sending it by HTML one fortnight and by text the next. After 3-4 months I will see which gets the best opening rate and stick with that. Amanda Gagnon 6/25/2010 8:54 am Maree ~ There’s no consensus because your ideal format is going to depend on your content and your audience. That means you’re doing the absolute best thing you can – split testing. Let us know how it goes! Alexander ~ That’s an interesting idea. I’ve passed it along to our designers, who are always creating more templates. Can you explain a little more how it would work? hai 7/3/2010 11:46 am That was interesting, the way the logos reflected the philosophy of the companies was good too. So effective yet so simple! I am changing my views on plain text emails with a little html. Email Marketing A to Z 8/31/2011 8:04 am […] is for Your BrandEverything your subscribers get from you should have your brand on it. Insert your logo in your messages, use a recognizable from name and keep everything […] Kathy Young 7/5/2012 6:18 am I’m having trouble sizing my logo. I drag it and drop it for a broadcast email, but it is HUGE. Any suggestions? Amanda Gagnon 7/5/2012 8:15 am Kathy, after you drop your logo in, click on it and you will see an arrow on the logo’s bottom right. You can drag that to shrink the logo. You can also resize the file on your computer and then re-upload it to your list settings. Any questions, give us a call! 877-293-2371. ob 1/24/2013 7:37 am That was interesting, the way the logos reflected the philosophy of the companies was good too. So effective yet so simple! From Our Blog Apr 17 Digital Marketing News: April 2015 By Olivia Dello Buono Apr 17 10 Easy Ways to Grow Your Email List and Revenue By Kristen Dunleavy Apr 16 How One Rapper Used Email + Video to Create a Loyal Following By Kristen Dunleavy Apr 15 Quick Tips Video: Using Design to Enhance Your Content By Monica Montesa Support Center Contact Us Knowledge Base Webinars Video Guides System Status About AWeber About AWeber Meet The Team Work At AWeber Press & Media Press Releases In The News Speakers Media Kit Events Developers Email Marketing API AWeber Labs App Showcase Engineering Blog AWeber Communications 1100 Manor Drive Chalfont, PA 18914, USA Toll Free: +1 877-293-2371 Copyright © 1998-2015. Reproduction Strictly Prohibited. All Rights Reserved. Privacy | Anti-Spam | Sitemap

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