Alveo Land Corporation

Description and Nature of Business Alveo Land Corp. is the Philippines’ leading innovative developer of vibrant communities and groundbreaking living solutions adapted to the changing needs of the upscale, urban achiever market. Armed with sharper foresight, unparalleled excellence, total commitment, and an inherent passion and drive for innovation, Alveo Land offers an extensive portfolio of holistic communities with relevant, thoughtfully-designed amenities, and customer-focused services that ensure its residents and end-users live well. Alveo Land sets the benchmark for living innovations today, and continues to create sought-after lifestyle concepts, enjoying around 5-15% premium over competition. Vision: We are the Philippines’ leading innovative real estate developer serving the upscale market. Mission: We strive to elevate our customers’ quality of life through innovative real estate solutions in vibrant growth centers all over the Philippines. We act responsibly with integrity, accountability, and total commitment. We achieve excellence through passion, focus, and foresight. Customer Profile Alveo Land’s target market, in general, are those individuals belonging to the AA through lower A socio-economic brackets with a monthly household income of PH₱200k to PH₱500k (US$3.9k to US$9.7k). They are upscale urban achievers, single or married, and in their 30s to 50s. They should be able to afford a monthly amortization of around PH₱75k (US$1.4k) per month for a typical Alveo product. They are usually young to mid-aged aspiring married couples, at the progressive stages of their careers or entrepreneurial business life. Their life stage could be defined as “early to full-nester” with children in primary or secondary school. They are an upwardly mobile group whose lives revolve around their family and work, who value good careers and social prospects, and who are imageconscious, yet practical in their investments. Real estate purchases are considered very carefully, and image coupled with good investment value and value for money is a primary consideration. Subsequent in their hierarchy of importance is security, followed by accessibility and proximity to their places of work and/or places of education, depending on the school age of the kids. Their holidays and weekends are spent shopping, so proximity to commercial centers and leisure destinations, is highly desirable. COMPANY BACKGROUND With foresight brought about by many successful years in the industry, the Philippines’ leading real estate developer, Ayala Land, Inc. conceived a company dedicated to building homes that answer the needs of a rapidly expanding market— the urban achievers. Five Corners Ventures Corp., a wholly-owned subsidiary of Ayala Land, was incorporated in the Philippines and was registered with the Securities and Exchange Commission (SEC) on 29 September 1995. Operating at the 10th Floor of the Ayala Life-FGU Building, Madrigal Business Park in Alabang, Muntinlupa City, the company began to play a strategic role in revolutionizing the way communities are created. By 26 February 2002, while in the planning stage of its very first development and with approval of its Board of Directors, the company took on the name Community Innovations, Inc. (CII). The SEC approved the change in the company’s name on 08 March 2002. It was a move that reinforced the company’s commitment to providing specially-designed living environments for the unique needs of its discerning market. Along with the new name was a prominent new office address –the 18th floor of Tower One & Exchange Plaza, Ayala Avenue in Makati City, the Philippines’ premier business and financial hub. Community Innovations officially opened its door for commercial operations on 01 March 2002, and since then, evolved into one of the fastest-growing real estate companies in the country. As the company’s dedication to its customers deepened, the qualities that defined it as a real estate company had likewise risen to a whole new level – sharper foresight, unparalleled excellence and total commitment. To mark this milestone, on 23 July 2008, the company changed its name from Community Innovations to one that reaches out to a wider aspect of living, Alveo Land Corp. Alveo, derived from the Latin word salveo, means “to be well.” As a company, Alveo Land doesn’t just find the means to build the most innovative homes; it looks for ways to make you live well. For the past 15 years, Alveo Land has proudly built and sustained not only well-designed developments, but also flourishing neighborhoods. Alveo has delivered over 36 signature communities across the country, among them, Two Serendra, High Street South Corporate Plaza, Senta, Venare NUVALI, The Columns Legazpi Village, Ametta Place, and Kasa Luntian– all superior developments bearing the mark of Alveo Land’s expertise and passion for innovation. On 31 March 2014, Alveo Land moved to its brand new home at the ALVEO Corporate Center in Bonifacio Global City, creating a brand new focal point for leading-edge lifescape and workscape concepts in the Philippines. PROJECTS Alveo Land creates upmarket and high-end properties geared towards the successful urban achiever and aspirant. With an excellent mix of creativity and innovation, Alveo Land devotedly caters to every aspect of its customers’ active and dynamic modern lifestyles. Offering the best range of top-designed, strategically located and most dynamic community properties around, investing in Alveo Land is truly a first-rate investment. Together with Ayala Land’s superior track record and long-term commitment to quality and maintenance, Alveo Land’s discerning clientele is assured of safe and secure communities that they can surely value for years to come. Alveo Land continuously reshapes the metropolis through centralized developments in the Makati CBD, Ortigas CBD, and Bonifacio Global City. It has redefined its boundaries in the surrounding north and south of the nation’s capital with projects located as far north as the ambitious townships of Marquee and ALVIERA and projects within the visionary metropolises of Evo City, Vermosa, and NUVALI in the south. Alveo Land has also been progressing westward and eastward with developments at the heart of Manila and in the quiet side of Pasig City. Outside of Luzon, Alveo Land has made its footprint in Cebu City in the Visayas and Davao City in Mindanao. With multiple groundbreaking developments and masterplanned communities in premier growth centers all across the Philippines, bracketed by Alveo Land’s signature lifestyle innovations, everyone’s welcome to do what it does best—to live well. Project List (as of October 2017) o Makati City: The Columns Ayala Avenue, The Columns Legazpi Village, Senta, The Lerato, Kroma Tower, Solstice at Circuit Makati, The Stiles Enterprise Plaza, Alveo Financial Tower, The Gentry Residences, Callisto at Circuit Makati, The Gentry Corporate Plaza o BGC/Taguig City: Two Serendra, High Street South Block, High Street South Corporate Plaza, ALVEO Corporate Center, The Veranda at Arca South, Park Triangle Corporate Plaza, Park Triangle Residences, Alveo Park Triangle Tower o Ortigas/Pasig City: Ametta Place, Portico o Quezon City: Ferndale Villas, High Park at Vertis North, Orean Place at Vertis North o Manila: Celadon Residences, Celadon Park o Pampanga: Marquee Place, Marquee Residences, Montala ALVIERA o Cavite: Verdana Homes, Verdana Village Center, Kasa Luntian, Westborough, Ardia Vermosa, The Residences at Evo City o Laguna: Verdana Homes Mamplasan, Treveia NUVALI, Venare NUVALI, Mirala NUVALI, Lumira NUVALI, Mondia NUVALI, Aveia o Cebu: Sedona Parc, Solinea, BPI Cebu Corporate Center o Davao del Sur: Abreeza Residences, Abreeza Place, Patio Suites Abreeza