ABS-CBN Corporation
ABS-CBN Corporation

SEO Specialist  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full timeFULL_TIME

Expired 3 days ago

Job closed.

Job Description

The ideal candidate will be proficient in both content SEO and technical SEO. As an SEO Specialist, you will be responsible for optimizing our websites to increase organic traffic, improve search engine rankings, and enhance overall online visibility. You will collaborate with content creators, web developers, and digital marketers to implement SEO strategies that align with our business goals.

  • Work with the newsroom to optimize website content for SEO by integrating relevant keywords, metadata, and industry best practices
  • Conduct keyword research and analysis to identify valuable search terms
  • Work with the engineering team to implement technical SEO best practices, improving Core Web Vitals, site speed, crawling, and indexing, to name a few examples
  • Train, establish, and evangelize SEO best practices across all necessary departments
  • Monitor and analyze website performance using SEO tools and be responsible for actions taken to address any issues
  • Develop and execute off-page SEO strategies, including link building and outreach
  • Provide reports on traffic, keyword visibility, and core web vitals, to name a few, to show performance in search rankings, visits, and acquisition rates on a regular basis
  • Manage all aspects of campaign spending
  • Serve as the subject matter expert and stay updated on SEO trends, algorithm changes and ranking methods
  • Collaborate with cross-functional teams to improve overall website performance

Minimum Qualifications

  • Proven experience as a Specialist, SEO with a focus on content and technical SEO
  • Familiarity with SEO tools such, but not limited to, SEMrush and Google Analytics
  • Ability to complete competitive analysis of other companies within the industry
  • Knowledgeable in “added value” trends, such as Zero Click searches, Google Passage Ranking, Search Generative Experience, to name a few
  • Strong analytical skills and the ability to interpret data to make informed decisions
  • Ability to work across different departments and stakeholders, at times to “influence without authority”
  • Ability to “roll your sleeves up” and get the work done yourself when necessary
  • Excellent communication and collaboration skills
  • Experience in publisher websites a plus

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Writing and Content
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
1 opening

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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