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ABS-CBN Corporation

Content Strategy Specialist  

ABS-CBN Corporation

  • Quezon City, Philippines
    Quezon City, Metro Manila, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full timeFULL_TIME

Expired 19 days ago

Job closed.

Job Description

  • Content Strategy: Develop content strategies, including the creation, distribution, and optimization of content across digital channels.
  • Content Creation: Oversee the production of high-quality content, including blog posts, articles, videos, infographics, social media updates, and other multimedia content (copy-focused).
  • Content Promotion: Develop strategies and create content for promotion and distribution through various digital channels, including social media, email marketing, among others.
  • Content Performance Analysis: Use analytics tools / work with partner teams to measure the performance of content, analyzing engagement, reach, conversion rates, and other relevant metrics.
  • Content Collaboration: Collaborate with the social media team, design team, and other departments to align content with broader marketing and business initiatives.

Minimum Qualifications

  • Copywriting. Strong command of Filipino and English is required. Must be able to customize communications based on strategy, target audience, and platform.
  • Content Strategy: Strong understanding of content marketing principles and the ability to develop and implement effective content strategies through an audience-centric approach. Must be able to create insightful, comprehensive, easily-digestible presentations.
  • SEO Knowledge*: Understanding of SEO principles and the ability to optimize content for search engines (preferred but not required)
  • Creativity: Innovative thinking to develop compelling and engaging content ideas.
  • Communication: Strong communication skills to convey content strategies and collaborate with other departments.

Perks and Benefits

  • Work from HomeWork from Home

Jobs Summary

Job Level
Entry Level / Junior, Apprentice
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
1 opening

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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