ABS-CBN Corporation
ABS-CBN Corporation

Community Strategy Specialist  

ABS-CBN Corporation

  • Quezon City, Philippines
    Quezon City, Metro Manila, Philippines, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila
    Quezon City
    Metro Manila
    Philippines
    Philippines
    TELECOMMUTE
  • Full timeFULL_TIME

Posted 17 days ago and deadline of application is on 29 May

Recruiter was hiring a day ago

2024-04-03T08:06:46.811923+00:002024-05-29T16:00:00+00:00

Job Description

Grow and strengthen our loyal Kapamilya fanbase through these main initiatives:

  • Paid media strategy. Plan, analyze, execute, and monitor paid media campaigns for internal ABS-CBN Digital executions and events, as requested by Digital Marketing Team. Learn and assess third party agencies’ paid media campaigns so we can apply best practices for our own campaigns.
  • Community insights and engagement. Understand the community's demographics, interests, and behaviors to segment the audience effectively for tailored communication. Use tools to gather feedback and sentiments from the community to create an audience-centric approach. Foster meaningful and positive interactions within the community, responding to comments, messages, and mentions to build relationships and provide value.
  • Influencer strategy. Develop strategies and recommendations for building, nurturing, and growing an engaged Influencer / Creator community in support of our company and our offerings (events, shows, among others).

Minimum Qualifications

  • Experienced in paid media strategy. At least one to two year’s worth of experience is required.
  • Experience in networking or handling creators / influencers. Preferred but not required.
  • Community Building: Strong understanding of community building principles and the ability to create a thriving online community.
  • Audience-Centric Approach: Proficiency in understanding and segmenting online communities to create personalized and relevant engagement.
  • Data Analysis: Ability to gather and analyze community data to inform strategies and decision-making.
  • Project Management: Effective project management skills for overseeing community events and initiatives. Special focus is necessary for Paid Media and Advertising Strategist/s.

Perks and Benefits

  • Work from HomeWork from Home

Jobs Summary

Job Level
Entry Level / Junior, Apprentice
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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