ABS-CBN Corporation
ABS-CBN Corporation

Copywriter for Branded Content  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full timeFULL_TIME

Expired 8 months ago

Job closed.

Job Description

Position Summary

The Junior Copywriter is responsible for creating and developing creative ideas and concepts, generating stand-alone copy, or text to complement visual concepts created by an art director across several digital platforms and marketing material, including but not limited to, social media, articles, videos, etc.

They are expected to have a passion for writing and storytelling, able to write interesting and engaging copy while adhering to the objectives of the project that is within the brief, and grammatically accurate.

The role involves using feedback from colleagues to sharpen writing skills and create finished pieces that attract and persuade, through written communication and storytelling.

Major Duties and Responsibilities

  • Interpret project briefs to understand project requirements
  • Conceptualize and execute strategically aligned ideas in the project assigned
  • Collaborate with the team to conceptualize and develop creative campaigns or tactical material
  • Write clear, attractive, engaging, and smart copy with a distinct voice
  • Create entertaining, and engaging stories
  • Edit and proofread copy
  • Source images and other content to help tell their story, as necessary
  • Attend presentations and shoots as necessary

Minimum Qualifications

  • A team player with a collaborative spirit, willing and able to deliver beyond expectations.
  • Must have a curious mind with an inquisitive nature and a broad range of interests.
  • Must be a strong storyteller with sharp wit, and a good sense of humor.
  • Detail-oriented, highly creative, and imaginative.
  • Should have an interest in commerce, pop culture, and new advertising trends and techniques.
  • Exceptional skill with the nuances of social media writing (lingo, hashtags, emojis, acronyms, etc.)
  • Excellent writing, editing, and proofreading skills
  • Must be able to work independently with time management and organizational skills.
  • Must have a positive work ethic.
  • Must have significant writing experience
  • Simultaneously manage multiple projects with short deadlines

Jobs Summary

Job Level
Entry Level / Junior, Apprentice
Job Category
Writing and Content
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
2 openings

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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