Programmatic and Yield Executive
ABS-CBN Corporation
- Quezon City, PhilippinesQuezon City, Metro Manila, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 3 months ago
2023-02-27T16:00:00+00:00Job closed.
Job Description
As a Programmatic and Yield Executive you will be a Subject Matter Expert when it comes to ABS-CBN’s programmatic product capabilities and partnerships. You will assist in the management and monitoring of all programmatic channels, liaising with both internal and external stakeholders in ensuring that these channels are running efficiently and with minimal blockages.
- Regularly monitor and optimize the performance of Programmatic channels via O&O and Third-Party platforms
- Work daily with ABS-CBN’s DSP, SSP and Ad Network partners in maximizing programmatic revenue and yield
- Assist in identifying and pursuing new programmatic business opportunities in ABS-CBN’s key markets
- Onboarding and testing new programmatic partners
- Assist in the contractual sign off any new partners
- Troubleshoot issues pertaining to programmatic activity and integrations
- Produce regular reports analyzing the performance of all programmatic channels
- Offer support in troubleshoot underperforming programmatic campaigns/deals
- Assist in the training and development of operations and commercial staff when required
- Manage the implementation and monitoring of all programmatic deals/campaigns implemented in Google Ad Manager and other SSP platforms
Minimum Qualifications
- 2+ years of previous experience in the programmatic space either for a Tech Vendor (SSP/DSP/Ad Network), Agency or Publisher
- In-platform execution experience using either DSP or SSP platforms
- Understanding of the programmatic landscape in the Region
- Experience in managing partner relationships
- A demonstrated understanding of digital advertising standards
- Strong communication skills in these aspects: interpersonal, verbal, and written
- Exceptional work ethic with the ability to work independently with a bias for action
- Ability to interpret data, and articulate the outcomes in a concise manner
- Advanced technical ad troubleshooting skills, using web/app debugging tools
- Strong attention to detail and the ability to multi-task a necessity
Required Skills
- Relationship Management
- Advertising
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
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About ABS-CBN Corporation
ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.
The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.
The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.