Search Engine Optimization (SEO) Specialist
YTM Business Development & Marketing
- Makati, Ocean Wide Crew Manila Incorporated, Legazpi Village, Makati City, 1226 Metro ManilaMakatiMetro ManilaTELECOMMUTE
- Full timeFULL_TIME
Job closed.
Job Description
As an SEO specialist, you'll carry out some or all of the following:
- program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs;
- run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising;
- write original content for webpages - tailored for the target audience;
- make technical recommendations to developers;
- constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement;
- engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites;
- employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance;
- community building - to drive targeted and loyal traffic to a website;
- use social media to distribute content and encourage more external sites to link to your content - giving you more authority;
- develop and integrate content marketing strategies;
- monitor the algorithms set by the search engines to keep up to date with changes.
- Learn and understand the use of SEO Suite software and reporting to clients via cloud
FURTHER RESPONSIBILITES
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
You will be required to communicate reports, ideas and development with our director and web development team.
Minimum Qualifications
THE MINIMUM ESSENTIALS
- Proven success running and managing social media campaigns
- The ability to strategically craft lead strategies around social media to work in unison with other digital and print campaigns
- Demonstrated competency in working with all major social media platforms (Facebook, Twitter, Google+, LinkedIn, YouTube, etc.)
- Demonstrated competency in social media management software (Hootsuite or similar)
- Demonstrated competency in building content repositories, scheduling social posts, and writing blogs
- Witty, talented, knowledgeable
- Branding and Press Release experience preferred
- High level of English competency
- Management of staff and team player
Perks and Benefits
- Flexitime
- Work from Home
- Paid Holidays
- Paid Vacation Leave
- Paid Sick Leave
- Child Care Benefits
- Medical / Health Insurance
- Medical, Prescription, Dental, or Vision Plans
- Legal Assistance Plans
- Employee Discounts
- Mobile Phone Discount
- Free Lunch or Snacks
- Gym Membership
- Performance Bonus
- Stock Options
Required Skills
- Content Writing
- Sales and Marketing Knowledge
- Digital Marketing
- Business Development
- Search Engine Optimization (SEO)
- Social Media Management
- Content Marketing
Preferred Courses
- English [Creative Writing]
- Certificate in Specialized E-Marketing
- Certificate in Basic Web Design
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Completed associate's degree
- Recruiter response to application
- Always
- Office Address
- Ocean Wide Crew Manila Incorporated, Legazpi Village, Makati City, 1226 Metro Manila
- Industry
- Graphic Design / Web Design
- Vacancy
- 1 opening
About YTM Business Development & Marketing
We are one of the fastest growing Internet marketing agency specialising in web development, SEO consulting, social media management and app development. Our company's belief is in growth and family values.
Our clients vary from small start ups to corporate level self managed accounts.